Social Media Analytics Market Report 2019 | IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
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The key players covered in this study
• Adobe Systems
• SAS Institute
• Netbase Solutions
• Crimson Hexagon
• Simply Measured
• Cision US
Market segment by Type, the product can be split into
• Customer Segmentation and Targeting
• Multichannel Campaign Management
• Competitor Benchmarking
• Customer Behavioral Analysis
• Marketing Measurement
Market segment by Application, split into
• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Media and Entertainment
• Transportation and Logistics
The study objectives of this report are:
• To analyze global Social Media Analytics status, future forecast, growth opportunity, key market and key players.
• To present the Social Media Analytics development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.
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Table of Contents:-
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
9 Southeast Asia
10 Central & South America
11 International Players Profiles
About Supply Demand Market Research(SDMR)
We have a strong network of high powered and experienced global consultants who have about 10+ years of experience in the specific industry to deliver quality research and analysis.
Having such an experienced network, our services not only cater to the client who wants the basic reference of market numbers and related high growth areas in the demand side, but also we provide detailed and granular information using which the client can definitely plan the strategies with respect to both supply and demand side.
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