Promotions and Seasonal Campaigns at their best: Bricocenter chooses XTEL
XTEL, an international leader in automating business processes for consumer goods companies, is Bricocenter's choice as its partner for automating all its promotions and seasonal campaigns.
Groupe Adeo’s Bricocenter is Italy's leader in do-it-yourself hardware for mid-sized retail outlets. It currently operates throughout Italy with 112 retail outlets, including 66 direct outlets and 46 franchised outlets and has over 2,000 employees.
Sales Master One will let Bricocenter manage promotional events and seasonal assortments in all phases of the process, including planning national and local events, budget allocation, the choice of promotions, defining purchase and sales conditions, sourcing and reviewing results.
The suite will also let it manage the progress of all phases by fully integrating all players in the headquarters and each individual retail outlet in order to ensure optimal harmonization and prompt action.
Bricocenter's Michele Cuoccio says, "XTEL's deep knowledge of business processes and the suite's flexibility convinced us that we have found a real solution to our needs".
XTEL (www.xtel.it) is a developer and provider of best-of-breed solutions for the consumer goods industry. XTEL's vertical specialization, vast experience, and deep industry expertise have allowed it to become a preferred partner of first-class consumer goods companies to help them optimise their marketing effectiveness, sales productivity, and customer relationships.
Sales Master One is XTEL’s comprehensive suite of application solutions to support marketing, sales and customer service processes. The suite allows consumer goods companies to optimally manage a diversity of sales channels in critical areas, including controlling trade investments, sales volume planning, managing agreements and promotions with trade and advanced pricing and sales force automation.
Via dei Notai 123/a - Blocco 23 Centergross
40050 Funo di Argelato (BO)
tel. +39 0518658611
fax. +39 0518658612
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Promotions and Seasonal Campaigns at their best: Bricocenter chooses XTEL here
News-ID: 168737 • Views: 1690
More Releases from XTEL
Sales Force Increasingly Successful: Grandi Salumifici Italiani Teams Up With XT …
XTEL, the leading company in sales automation solutions for the consumer goods industry, which recently became a member of the Kantar Retail group, today announced that it has been confirmed as the sales force automation supplier to Grandi Salumifici Italiani. The cond cuts company decided, fifteen years on from first collaboration with XTEL, to put their trust in the newly released version of the Sales Master One® suite. Grandi Salumifici Italiani,
Henkel chooses XTEL for the French and German operations
The German multinational company adopts XTEL solutions to improve performance in the field XTEL, the European provider of sales automation solutions to the consumer goods industry, today announced that Henkel, a leading company in the Laundry/Home Care, Cosmetics, and Adhesive Technologies segments, chose XTEL applications to support its French and German sales force teams in their daily activities. By the end of 2012, around 300 workers from the French laundry and cosmetics
With XTEL, Lavazza makes its business processes heavenly
The European leader in solutions for the consumer goods industry will support the eminent coffee producer in its sales force incentivisation processes. Lavazza, a worldwide emblem of Italian espresso and Italianness, has joined the large crowd of leading companies who have chosen to entrust XTEL with the automation of their business processes. XTEL is an international software and services company for European consumer goods companies. Lavazza was founded in Turin in
Mellin and XTEL again partners for excellence in baby food
The division of the Danone group reconfirms its confidence in the vendor of specialized solutions by adopting the modules for managing customer plans and monitoring points of sale Mellin has been using the Sales Agreement module to manage agreements with trade customers since 2008, when the company became part of the international giant Danone, and has once again decided to rely on XTEL for the management of its sales processes in
More Releases for Bricocenter
Global DIY Retail Chain Accelerates Business Insight with Actian
Paris, France – 6.12.11 – Actian Corporation (formerly Ingres Corp.), today announced that GROUPE ADEO, the leading international home improvement retailer, based in France, has renewed and extended its relationship with Actian, selecting its DBMS products Ingres and the world's fastest analytical engine, Vectorwise. With 24 companies in 12 countries, GROUPE ADEO's market presence includes leading retail outlets Leroy Merlin, local chains (AKI, Bricocenter, Weldom), warehouse stores (Bricoman and Bricomart) and