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Promotions and Seasonal Campaigns at their best: Bricocenter chooses XTEL

03-30-2011 12:56 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: XTEL

The CRM expert for consumer goods is supporting the do-it-yourself hardware specialist in automating its promotions and seasonal campaigns.

XTEL, an international leader in automating business processes for consumer goods companies, is Bricocenter's choice as its partner for automating all its promotions and seasonal campaigns.
Groupe Adeo’s Bricocenter is Italy's leader in do-it-yourself hardware for mid-sized retail outlets. It currently operates throughout Italy with 112 retail outlets, including 66 direct outlets and 46 franchised outlets and has over 2,000 employees.
Bricocenter chose XTEL because of its twenty years experience in consumer goods and the specific features provided by its Sales Master One suite.
Sales Master One will let Bricocenter manage promotional events and seasonal assortments in all phases of the process, including planning national and local events, budget allocation, the choice of promotions, defining purchase and sales conditions, sourcing and reviewing results.
The suite will also let it manage the progress of all phases by fully integrating all players in the headquarters and each individual retail outlet in order to ensure optimal harmonization and prompt action.
Bricocenter's Michele Cuoccio says, "XTEL's deep knowledge of business processes and the suite's flexibility convinced us that we have found a real solution to our needs".

XTEL ( is a developer and provider of best-of-breed solutions for the consumer goods industry. XTEL's vertical specialization, vast experience, and deep industry expertise have allowed it to become a preferred partner of first-class consumer goods companies to help them optimise their marketing effectiveness, sales productivity, and customer relationships.
Sales Master One is XTEL’s comprehensive suite of application solutions to support marketing, sales and customer service processes. The suite allows consumer goods companies to optimally manage a diversity of sales channels in critical areas, including controlling trade investments, sales volume planning, managing agreements and promotions with trade and advanced pricing and sales force automation.

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