Sales Force Increasingly Successful: Grandi Salumifici Italiani Teams Up With XTEL Again

XTEL, the leading company in sales automation solutions for the consumer goods industry, which recently became a member of the Kantar Retail group, today announced that it has been confirmed as the sales force automation supplier to Grandi Salumifici Italiani. The cond cuts company decided, fifteen years on from first collaboration with XTEL, to put their trust in the newly released version of the Sales Master One® suite.

Grandi Salumifici Italiani, founded in 2001 as an equal joint venture between the private company Senfter and the Unibon cooperative - the first of its kind in Italy - now has the highest sales revenue in the domestic cold cuts market. With many areas of expertise and a strong international presence, the Grandi Salumifici Italiani group offers all the traditional Italian products and markets them through all available channels, using its well known brands : Casa Modena, Senfter, Alcisa, Cavazzuti, F.lli Parmigiani and Gasser.

The company’s first encounter with XTEL dates back to 1999 when Unibon undertook its first SFA project, later extended to the whole group following the joint venture: “Obtaining the maximum from the work of our sales force has always been extremely important to us.” explains Albano Cavani, Grandi Salumifici Italiani’s Director of Computer Systems “With 350 agents scattered throughout Italy, being able to coordinate and make the most of their work means providing them with technologically advanced systems that are specialised and easy to use, as Sales Master One® has always proved to be”.

After many years of successful use, Grandi Salumifici Italiani have decided to upgrade their current version of Sales Master One® to the latest release, which will allow the company to offer the whole sales force an improved user experience. The system will enable them to take orders and payments through tablets of any make, both online and offline.

“Sales Master One® has proved to be the best solution for GSI once again,” Cavani continues “because it can integrate industry-specific functions with technology that no longer restricts us to a single choice of hardware, but enables us to give our agents - and others working with us from time to time - the proper tool for the specific activities to be undertaken”.

“It is our relentless ability to update the functions and technology on which our suite is based that enables us to retain the enduring trust of our customers for so long” maintains Alessandro Bosi, XTEL’s Managing Director. “Many market-leading companies know that they can always look to us for an answer to their requirements, because we are able to go in parallel with them, or rather predict the way they will evolve”.

About XTEL and Kantar Retail

XTEL (www.xtelgroup.com) is a leading provider of sales automation solutions for the consumer goods industry. XTEL’s end-to-end suite of solutions incorporates world’s best practices to help consumer goods companies to excel in their sales performance. Companies using XTEL solutions are able to harness the power of advanced analytics to transform insights into powerful sales strategies while effectively driving critical sales processes, including sales planning, trade promotion management and optimization, retail execution, advanced pricing, DSD and van sales. XTEL is now part of Kantar Retail.

Kantar Retail www.kantarretail.com is the world’s leading retail and shopper insights and consulting business and is part of Kantar, the data investment management division of WPP. The company works with leading branded manufacturers and retailers to transform the purchase behaviour of consumers and shoppers through the use of retail and shopper insights, purchase data analytics, consulting, organizational development and retail virtual reality services. Kantar Retail tracks and forecasts over 1000 retailers globally, has purchase data on over 200m shoppers and among its market leading reports are the annual PoweRanking survey (USA and China), and Industry Shopper Study Across Retailers. Kantar Retail works with over 400 clients and has 20 offices in 15 markets around the globe.

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This release was published on openPR.