How Marketing Automation Is Changing the IT Industry
In just four years the market automation growth — run by the IT industry — has gone from a $500 million business to a $5.5 billion industry. Marketing automation technology is the key for IT industry growth and will be the driving force in this new way of doing business.
Marketing products over the Internet have created a new world. The downside of that is there are a lot of mundane tasks that must be performed that take valuable time that could be used better elsewhere. Machine learning and artificial intelligence can take care of some of these tasks. With this technology, marketers can find the right customers more easily, and more easily market to them.
More automation means there are fewer physical things to do, and some might fear jobs could be lost. While some tasks may no longer be needed, the benefit here is that people will have more time to be creative. The data produced will need analysis, and there will be a need for people to be able to manage that data. This could help marketers spend more time developing market strategies as they learn more about their potential customers.
A third way this surge in marketing automation growth will change the way business is done is that it will free up people to dedicate more time to being creative. Marketers will be able to spend more time involved in creative business thought. There will be mountains of data, and with marketing automation technology, sifting through it and making sense of it will become easy. Marketers will be able to use that data better to reach the right customers, making their campaigns more effective.
Marketing automation can also cause a change in the philosophy of sales. For years there was a one size fits all mentality. You try to convince the consumer to buy your product. That is the essence of sales and marketing. With IT industry growth, there could be a change to a personalized system or a trigger system. If a customer clicks on a certain product or downloads an e-book, the system would automatically send out a specific email as an example. The goal would be to align the sales or marketing to each customer on an individual basis. With automation, marketers could approach 100 customers in 100 different ways by using technology.
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