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Image Builders Celebrates 15th Anniversary

03-23-2011 08:45 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Image Builders

Jeaneane Payne, CEO of Image Builders

Jeaneane Payne, CEO of Image Builders

KNOXVILLE -- Image Builders is celebrating its 15th anniversary this month. In March 1996, Image Builders began as an Internet marketing company with the launch of its first web site, www.knoxvilletennessee.com. Later that same month, the company launched the first ever website about Great Smoky Mountains National Park.

Image Builders owner Jeaneane Payne stated "I saw a need to provide information on Knoxville TN and the national park and decided to build a website for each. My love for the Smoky Mountains was a driving force to building a site about the national park." In 1996 there were only a few businesses in the Smoky Mountain area that had websites. Payne said she is the one who organized the Internet for the Smoky Mountain region. At that time, there was not an Internet portal that drew all of the businesses together in one location to make it easier for tourists to find the information they wanted. They had to visit a number of different websites to gather information to make vacation plans. On my site, they could find everything they needed."

"It is humorous to look back at the web stats for March 1996 and see that my Knoxville TN site only received 19 visitors its first day," said Payne. "I was very excited to see that many people coming to my site at that time. Now the site receives nearly 1 million hits per month."

Since March 1996 Image Builders has developed eighty six (86) of its own website portals, including its most recent site, www.knoxvilledailysun.com which is Knoxville's first and only entirely digital newspaper.

Although the company developed numerous websites for other businesses between 1996 and 2005, its primary focus today is on its own portals. Most of its sites are focused on tourism in the Smoky Mountain area, the Blue Ridge Mountains, and Lake Tahoe; however, several sites feature every state in the U.S. with overnight cabin rentals for large groups and pet friendly cabins for vacationers. All of those sites together receive over 4.7 million visitors per year.

One of Image Builders' largest clients is HomeAway.com. Some of its local clientele includes American Mountain Rentals, Fireside Chalets, Chalet Village, Aunt Bug's, Hearthside Cabin Rentals, Heartland Rentals, Whispering Pines Condos, and many other tourist related businesses.

Image Builders offers digital marketing services for small to mid-size businesses. It has also assisted a number of businesses by developing a marketing plan on a shoestring budget for businesses in receivership so that the business can be resold within a year. Image Builders also offers advertising packages on its website portals and provides thousands of email leads to subscribers from individuals requesting more information on a geographical area.

Image Builders also puts together vacation giveaway contests which include overnight lodging at luxury cabins or hotels, dinner at a nice restaurant, and attraction tickets. The contests are then promoted on its own website portals.

Image Builders owns over 250 Knoxville-related Internet domains. Payne says she will eventually build websites for each of those domains and tie them in with www.knoxvilletennessee.com and www.knoxvilledailysun.com to make it easy for people to locate any information they want about the Knoxville TN area.

Altogether, Image Builders owns approximately 1,600 Internet domains which it plans to either flip or develop websites for resale.

Image Builders' website can be found at www.imagesbuilder.com. The company is based in Knoxville, Tennessee. For more information, please call 865-693-5739.

Image Builders is an Internet marketing company with a focus on tourism.

Jeaneane Payne, CEO
Image Builders
P. O. Box 32932
Knoxville TN 37930

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