Payne Arcade Reboot: Revitalizing St. Paul's East Side

The Payne Arcade Business Association (PABA), in collaboration with the East Side Neighborhood Development Company (ESNDC), and in conjunction with their joint Payne Area ReBOOT initiative, is pleased announce the launch of a fresh branding campaign for our district:
"PAYNE + ARCADE | UNIQUELY EAST SIDE"
The fresh brand includes a new logo, designed to reflect the vibrant intersection of people, neighborhood and businesses that make our corner of St Paul so unique and colorful. The logo seeks to capture the rich mix of well-established anchor businesses and new emerging businesses in a way that is modern, yet traditional. The brand messaging to be rolled out over the next couple of months will invite and entice patrons and visitors to explore and experience a welcoming place that embraces all cultures, ethnicities, and social backgrounds. It will also highlight the pride of a resilient and creative community that is ready to open the next chapter of its storied history.
The launch of our new logo and brand coincides with the Payne Arcade Business Association (PABA) celebrating its 100th year of working together as a business community and giving back to the community! Ushering in the next 100 years, we are focused more than ever on building upon our Eastside traditions of collaboration and success, to the benefit of our entire community.
Specific priority initiatives for 2022 include: (1) an new website and updated social media presence to raise awareness and perception of our district, with content serving primarily patrons, neighbors, and visitors; (2) placemaking efforts to enhance the visual appearance and appeal of the Payne + Arcade business district via signage and banners, coordinated decorations for festivals and holidays, and a refresh of the 'Adopt-a-Block' initiative to reduce trash and litter on our streets; (3) a community and cultural festival in fall that combine the essence of the traditional Harvest Festival with the more recent Solidarity Street Gallery Art + Cultural Festival; and (4) a quarterly series of networking events for business owners to meet, connect, and learn.
Our fresh logo and brand were carefully designed to incorporate and reflect significant input from the community. Some of that input came for community outreach in earlier stages on the Payne Area ReBOOT initiative. A major portion of the input was assembled from a survey that was posted more recently on social media and was open to the public. We received a great wealth of ideas and suggestions from that survey that we intend to leverage into forthcoming branding stories.
The new logo design and brand were created in collaboration with Darren Varley of 'dv creative,' a business located on the East Side (http://www.darrenvarley.com/).

PABA
959 Arcade St
St Paul, MN 55106
Stephan Kistler, stephanfkistler@gmail.com
Anne DeJoy, adejoy@esndc.com
Darren Varley, dvarley@goldenshovelagency.com

The launch of our new logo and brand coincides with the Payne Arcade Business Association (PABA) celebrating its 100th year of working together as a business community and giving back to the community! Ushering in the next 100 years, we are focused more than ever on building upon our Eastside traditions of collaboration and success, to the benefit of our entire community.

This release was published on openPR.