Converged channel shopping gets personal as NCR introduces consumer preference management solution

Retail marketers can now offer more personalised, consistent communications and deliver a converged retailing experience to shoppers

LONDON – NCR Corporation (NYSE: NCR) is launching a new consumer preference management solution, the NCR Enterprise Preference Manager at the Retail Business Technology Expo in London on March 16-17 on stand #600. The software enables retailers to provide consumers with an online portal to manage their shopping experience across a range of retail channels, including mobiles, kiosks, point-of-sale terminals and self-checkouts.

Consumers can select from hundreds of preferences, including when, where and how they receive communications and discount offers. Shoppers may wish to specify a preference to receive communications via their mobile. Or they may opt for the retailers’ self-checkout to operate in the language of their choice and send them digital receipts whenever they identify themselves with their loyalty card.*

John Curnow, director of NCR’s retail and hospitality line of business in Northern Europe commented, “Consumers today want to be able to start transactions in one channel and complete them via another as part of a converged shopping experience. This means retailers need to be able to remove silos between their physical and digital stores.”

Curnow continued, “NCR’s new preference management solutions is helping forward-looking retailers change how they engage in conversations and create a new kind of shopping experience with consumers.”

Forrester Research highlights the need for marketers to offer consumers the ability to manage communications preferences in its report, “Marketers: Stop the Abuse! Adopt Preference Management”. It found that 77 per cent of consumers feel that companies should let them decide how they can contact them. The report concludes that consumers want more control when they shop and they are increasingly accustomed to getting it.

The NCR Enterprise Preference Manager features innovative learning technology to automatically adapt to a consumer’s shopping history. It also rapidly integrates with a retailer’s existing loyalty or Customer Relationship Management (CRM) software, including the NCR Advanced Marketing Solution (AMS), extending the functionality of existing business software and safeguarding technology investments.

NCR AMS helps retailers develop and execute targeted promotional programmes. It combines promotional planning, offer logic, graphical content and channel management into a single workspace. Retailers can craft incentive offers based on basket size, item mix, loss leaders or other parameters.

The solution monitors real-time customer activity at the point-of-sale and communicate targeted promotional offers based on the individual’s purchasing activity. The promotional message can then be delivered across multiple channels such as email, the web and the point of sale.

The Enterprise Preference Manager is part of the NCR c-tailing™ solutions, a set of software and services that enable retailers to offer consumers greater personalisation and consistency across channels, such as the Internet, mobile devices, social media and in-store. These converged retailing solutions enable retailers to differentiate themselves, lower operating costs and attract today’s empowered and elusive consumer.

Additional information on the NCR c-tailing solutions can be found at: http://www.ncr.com/c-tailing.

*Digital receipt features will be enabled in future releases.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.

News Media Contact
Helen McInnes
NCR Corporation
206 Marylebone Road
London
NW1 6LY
+44(0)7748 761 041
helen.mcinnes@ncr.com

This release was published on openPR.