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GamersFirst Anounces First Unity 3D - Based MMORPG, Hailan Rising

03-03-2011 12:30 PM CET | IT, New Media & Software

Press release from: GamersFirst

/ PR Agency: Agentur Schaefer
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Free2Play MMO Publisher Releases Debut Title

Game Developer Conference, San Francisco / Irvine, Calif. / Heidelberg, Germany, March 02, 2011
GamersFirst announces Reloaded Productions’ first wholly developed MMO title, Hailan Rising; in partnership with Glass Egg and Mixamo.

“Hailan Rising” will be the industry’s first full scale PVP-based Fantasy MMORPG developed in Unity 3D and using the Mixamo.com animation system.

Players will find themselves as survivors in the post-apocalyptic fantasy world of Hailan, just as the massive flood waters that destroyed the world are receding. Players must choose to play as one of eight character classes and choose a nation to which they will pledge their allegiance. Battle between the nations force players to defend their realm in a PvP packed MMORPG played out on land, at sea and in the air.

Hailan Rising removes the traditional ‘leveling’ system and replaces it with an FPS style system of advancement. Players must power up individual combat abilities while learning new abilities from other classes.

Main features of the title include:

• The Etherea System™ – Players can learn any ability from classes that are foreign to their own.

• No Item Limitations – Any player may equip themselves with any item or weapon, regardless of which of the eight classes they choose to play.

• Large-Scale PVP – Open World PVP between hundreds of players can take place at any moment.

“This is an MMORPG like no other we have seen in the market,” says Bjorn Book-Larsson, COO & CTO of GamersFirst and the head of GamersFirst studio subsidiary Reloaded Productions. “We have created a title that combines the best features from several MMO genres, added new technologies from Mixamo and Unity, at the same time we have worked to eliminate some of the most criticized components of MMORPGs to come up with what we believe is a great new game experience.”

“I have always dreamt of creating a game that can balance grinding with instant action, in a game system that preserves both long-term leveling while letting players enjoy instant balanced PvP combat at every turn,” says Adam ‘CaliMaestro’ Smith, Producer for Hailan Rising. “We hope that with Hailan Rising we have created something truly unique for the avid PvP and trading-focused MMO-RPG fan.”

Hailan Rising will initially be launched throughout North America, Turkey and Europe as a Free2Play™ title, with an expected closed beta appearing in Q3 2011.

About GamersFirst
GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Sword2, War Rock and 9Dragons and the future hits APB Reloaded, MKZ, Victory and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.
About Agentur Schäfer
Agentur Schäfer, founded in 2002 and based in Heidelberg, Germany, develops and
realizes individually tailored PR & marketing campaigns for renowned clients of
branches like Entertainment, IT & Technology, Sports, Music and Lifestyle.
The agency’s repertoire spans classic public relations, spectacular events, spot-on sponsoring and enduring image build-up.
Consultancy at eye level – Agentur Schäfer benefits from a long standing national
and international expertise of manifold top-class projects. A global partner network
is available for effective integrated campaigns.
Further information: http://www.agentur-schaefer.com

Enno Hennrichs
Agentur Schäfer
PR & Marketing
Neckarstaden 20
69117 Heidelberg
Tel.: +49 - 6221 - 502 593 - 10
Tel.: +49 - 6221 - 502 593 - 0 (Zentrale)
Mobile: +49 - 0172 - 545 5758
E-Mail: e.hennrichs@agentur-schaefer.com
Website: www.agentur-schaefer.com

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