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GamersFirst’s 2011 Video Game Trends

12-31-2010 10:50 AM CET | IT, New Media & Software

Press release from: GamersFirst

/ PR Agency: Agentur Schaefer
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Leading Free2Play publisher reveals predictions for the New Year!

Irvine, Calif. / Heidelberg, Germany - December 30, 2010.

GamersFirst, today’s most popular Free2Play destination, releases its trends predictions for 2011. With 2010 a critical year for Free2Play and even the video games industry as a whole, GamersFirst expects 2011 to be a crucial year for video games (both online and console).

"We have made significant moves in 2010 with the acquisition of 9Dragons, APB and the launch of our first Web Browser MMORTS, Hukumdar Online", says Rahul Sandil, Senior Vice President of Global Markets and PR for GamersFirst. "In 2011, we are poised to make noteworthy contributions to the future of Free2Play online games. We look forward to expand client based and web browser Free2Play MMO's throughout Turkey, Europe, South and North America."

GamersFirst predicts:

• Free2Play MMO’s take over the video game market – Free2Play MMO’s have gained the largest momentum in the video games market in the past year. According to a report by research firm, DFC International, Inc.,Free2Play MMO games are growing at 35 per cent per annum. We believe that MMO’s will overwhelm the video game market in 2011. Gamers will have more MMO’s than ever choose from, giving players a variety of games and publishers the biggest marketing challenge. Overall, there will be an MMO catering to each niche of gamer very soon.

• Free2Play becomes a hub for AAA Titles – After a year of significant Pay2Play to Free2Play transitions from some of the largest video game companies, Free2Play online games are finally seeing AAA status. Competitive AAA titles in the Free2Play genre will emerge. Gamers will be enticed away from the subscription and box models and the status of online video games will experience a drastic shift in business model and revenues.

• Hard core games move to mobile devices – With iPads and smartphones (getting smarter), gaming will become a thing of the mobile device. Now with mobile Internet users’ approaching 80 per cent of all Internet users there has been significant growth in the U.S., Europe and Russia. Despite the fizzle of the mobile games hype, gaming has already showed tremendous promise through its drastic growth of social network usage over the past year. Mobile applications will reflect a distinct rise in gaming, using it as an additional tool of communication and collaboration between social networks, through a mobile device.

• Security lockdown for MMO’s – Not only have we seen some major steps in the industry regarding online video game security, but GamersFirst has implemented drastic measures to enforce anti-hacking and discourage malevolent behavior throughout online MMO’s. The industry has changed its attitude and slowly shifted into a proactive position to protect its games and gamers from attacks. With improved security tools and software, the online video game industry will see a distinct change in the way security is approached in 2011. In the past year, GamersFirst shutdown more than 300 private servers and launched a global team to enforce anti-hacking within the organization. Although it is very difficult to remove all online security risks, these enhanced security measures will help to create a safer online experience for gamers.

• Digital distribution is the new box – With many retail outlets showing poor 2010 results, distribution options have begun to diversify. With the Internet as the most prominent communication method physical distribution is becoming a thing of the past. In the next year (2011), the video games industry will see the wide-spread adoption of digital distribution; allowing companies to quicker access to gamers and the opportunity for new marketing methods including the use of social networks.

• Democratization of online games – With new publisher startups and small independent development studios popping up all over the globe, gamers will have more choices (or more confusion) than ever. Niche games will become popular. Blockbuster online games will become a dime a dozen, making it critical for game publishers to choose strong titles in 2011. A publisher’s size will become increasingly irrelevant to the success of the game.

About GamersFirst
GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia.
GamersFirst.com features the hit MMOG's Hukumdar Online, Knight Online,
Sword2, War Rock and 9Dragons and the future hits APB:Reloaded, MKZ,
Victory and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.

About Agentur Schäfer
Agentur Schäfer, founded in 2002 and based in Heidelberg, Germany, develops and realizes individually tailored PR & marketing campaigns for renowned clients of branches like Entertainment, IT & Technology, Sports, Music and Lifestyle.
The agency’s repertoire spans classic public relations, spectacular events, spot-on sponsoring and enduring image build-up.
Consultancy at eye level – Agentur Schäfer benefits from a long standing national and international expertise of manifold top-class projects. A global partner network
is available for effective integrated campaigns.
Further information: http://www.agentur-schaefer.com

Agentur Schäfer – PR & Marketing
Neckarstaden 20
69117 Heidelberg
Enno Hennrichs
Tel.: +49 - 6221 - 502 593 - 10
Mobile: +49 - 0172 - 545 5758
E-Mail: e.hennrichs@agentur-schaefer.com

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