After the successful execution of its first ever talent competition called Show Me WAT-YOU-GOT!, WAT-AAH! functional bottled water for kids launches WAT-AAH-Face! Photo Contest.

WAT-AAH-Face!, (What A Face!), is a nationwide photo contest where kids, and any kids at heart, are asked to wear a WAT-AAH! tattoo on their faces, are instructed to "pose, pout, amuse and/or shock" in front of a camera and submit their photo onto WAT-AAH!'s Facebook page. The contest was inspired by thousands of kids who willingly and naturally posed and put out memorable and amusing faces after wearing a WAT-AAH! neon-colored tattoo, featuring the brand's screaming boy logo. WAT-AAH!'s Facebook fans will be asked to vote for their favorite photo and the winner will receive a cash prize of $2,500. Kids who entered on behalf of their schools will have a chance to win for themselves and also have their prize be matched and donated back into their schools.

The contest will run on Facebook for three months, ending June 30th, 2011. Participants can request for a tattoo through Facebook, receive one during WAT-AAH!'s many sponsored events nationwide, or by visiting a select number of stores, distribution outlets and schools who have joined WAT-AAH! on this initiative. A list of these events, stores and schools is available on WAT-AAH!'s Facebook.

"We strive to constantly connect with kids and convey the contemporary, fun and energetic nature of our brand. Through our marketing, we work to remind kids that WAT-AAH!, and drinking the healthiest beverage available for them, can be as fun and "cool" as the soda brands and sugary drinks they normally consume," says Rose Cameron, CEO of WAT-AAH! "We don't believe in preaching to kids; we believe in having fun! And just like WAT-YOU-GOT!, which garnered over 1 million Facebook impressions and YouTube hits, and the singing finalist spotted and appeared in the Ellen show, we expect WAT-AAH-Face! will also be as huge of a success," she adds.

About WAT-AAH!

WAT-AAH! is a line of functional water for kids free of sugar, colors and bad stuff! It tastes like pure clean unadulterated water. It is available in over 3,000 stores nationwide including Whole Foods, ShopRite, Food Lion, Albertson’s and others. It is also carried by over 600 schools/districts across the country. WAT-AAH! has sponsored and is the official beverage of events like Willow Smith's Power 105 Holiday Party in NYC and I Love Me Skating Party in Chicago, NY Children Film Festival, Harry Potter VII Movie Premier, and many others. WAT-AAH!'s mission is to reverse kids dependency on sodas and sugary drinks and to make water their #1 choice for hydration. WAT-AAH!'s ultimate goal is to helping fight childhood obesity and diabetes.

For more information contact:
Christine Widga
133 West 25th street 9W
New York, NY 10001
212-627-2630
christine@wat-aah.com

This release was published on openPR.