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Rational shows combi steamer cooking equipment at IFE 2011

02-22-2011 05:41 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Rational

/ PR Agency: The Publicity Works
Rational shows combi steamer cooking equipment at IFE 2011

At IFE 2011 Rational shows retailers and caterers how to cook perfect hot food to go in the ‘next generation’ combi steamer, the SelfCooking Center.

IFE News: Cooking Perfect Food On The Go
Rational combi steamers make their debut at IFE 2011.
Stand S4062, ExCeL, London, 13-16 March, 2011

Hot food on the go is an increasingly important profit earner for many retailers and caterers. However, consumer expectations are rising, too, so the food has to be good as well as hot. As competition on the high street heats up, getting the quality right is vital. At IFE, Rational will be showing how caterers and retailers can cook perfect pies, pastries and pizzas, as well as a whole host of other products, from roast chickens to chips, all at the touch of a button, in the company’s award-winning SelfCooking Center.

Rational says its SelfCooking Center is the ideal cooking unit for food retailers in supermarkets, bakeries, delis and butchers shops. It's designed to be more than just an 'oven'; it replaces many types of cooking equipment - baking, roasting, poaching, toasting and even cooking fried foods like pre-fried chips.

Food turns out perfectly because it is cooked in its ideal ‘climate’ of wet and dry heat. All staff do is put the food in, select the type of food from the control panel, and press the button. That's it: the SelfCooking Center selects the best way to cook the food, leaving staff free to look after customers.

For information and brochures, or to arrange to come to a free SelfCooking Center® ‘TeamCooking Live’ seminar, contact your dealer, freephone Rational UK on 0800 389 2944 or call +44 800 389 2944.

For product information and contact details see For information about Club Rational, including recipes and combi cooking tips, visit

Follow Rational on Facebook and Twitter

‘SelfCooking Center’ and ‘TeamCooking Live’ are registered trademarks of Rational.

Rational invented combi-steaming in 1976. Now the company’s new SelfCooking Center® is the world’s first commercial oven that takes over the whole cooking process, allowing the chef to get on with more important things, like creativity, presentation and quality control.

The chef simply tells the oven what the food is – the SelfCooking Center® does the rest. The oven will cook the food exactly how chef wants it, even with ‘low temperature’ cooking overnight.

And it cooks up to 15% faster than conventional combi-steamers, saving time and money.


Units 3 and 4 Titan Court
Laporte Way
Portenway Business Park
LU4 8Ef

Press Enquiries:
Toni Turner or Alison Haynes at The Publicity Works: 01263 761000; Email:
For more news about Rational visit the press office at
Vic Brown at Rational UK: 01582 480388

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