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Optimus Rolls Out Dedicated Optimus Academy For Channel Partners

02-14-2011 12:22 PM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

/ PR Agency: OAK Consulting FZC
The Optimus training workshop in Qatar

The Optimus training workshop in Qatar

Organises multi-city training workshops and ‘Channel Day’ events for Avaya partners as part of its Optimus Academy strategy

Dubai, United Arab Emirates, February 12, 2011: After the success of its Channel Partner alignment and capacity building strategy last year, Optimus Technology and Telecommunications announced the launch of Optimus Academy, a dedicated initiative to train, support and strengthen its channel qualitatively on behalf of its vendor partners. Optimus Academy has planned a series of training and channel events for 2011 for its partners across the Middle East region.

Speaking about Optimus Academy, Ms. Meera Kaul, Managing Director of Optimus, said, “Optimus has grown significantly over the last three years. We have been investing in channel development programmes and initiatives and the result has been stronger sales and market share for our vendor partners. This year, we created Optimus Academy for continued alignment with the Channel training and education requirements of our vendor partners. Through Optimus Academy, we aim to hold regular product training sessions, certification workshops, seminars and sales workshops for our Middle East channel base. We are confident that both, our vendor partners as well as our channel partners will benefit from this programme.”

As part of the Optimus Academy initiative, the distributor already held an Avaya training workshop in Qatar last week, where participants were able to qualify for the Avaya Professional Sales Specialist (APSS) certification and a special ‘Channel Day’ event, where channel partners from Qatar got an overview of Avaya’s products, launches and roadmap for the region.

“Our Avaya training programme and Channel Day in Doha last week were a success with a number of partners attending and certifying as Avaya Professional Sales Specialist. The participants were trained by experts on Avaya’s product range, sales, design and support and received the APSS certification. The Channel Day event, a separate event, gave our channel partners insights into Avaya’s roadmap, product launches and benefits of using Avaya’s feature-rich products. The workshops in Qatar were just the beginning of many such events we plan to organize across the Middle East and North Africa throughout this year,” added Mr. Nehul Goradia, Manager Channel for Optimus.

The two-day training workshop provides participants in-depth insight into Avaya’s product range and enhanced their abilities to create basic solution designs. Optimus provides an intensive training course to prepare candidates for their APSS certifications. At the end of the workshop, delegates take the Avaya Professional Sales Specialist (APSS) examination to qualify for the APSS certification, which is a mandatory requirement for all Avaya’s partners. The key benefits that delegates get from this workshop are training from specialists, interactive learning process, enhanced knowledge about Avaya products and instant certification exam on end of program.

Avaya Professional Sales Specialist (APSS) is an opportunity for channel partners to develop their sales and competency. The certification focuses on skills and knowledge required to assess customer needs and effectively describe and sell Avaya Unified Communications Solutions to meet customer requirements. The APSS helps the candidates protect customer assets, increase productivity and reduce costs.

Optimus’ ‘Channel Day’ event, an initiative of Optimus Academy, which is organized in workshop style, offers partners an opportunity to learn what’s new with Avaya. The event answers critical questions put forth by channel partners and covers topics from Data session, hospitality market, tech ops to SMEs. “At the ‘Channel Day’ experts from Avaya and Optimus shared their strategies for the year and helped channel partners identify opportunities on target accounts. We also covered different vertical market segments with case studies to help our partners take the right approach and offer the solution that best suits the customers’ requirements. Avaya’s vision and strategy as well as market trends are shared with the participants including the roadmap and solutions for Small and Medium enterprises,” explained Mr. Deepak Chhabra, Senior Consultant, Services Division, Optimus.

Optimus is a multinational VAD serving solution integrators, solution providers and the value-added partner community. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs. Optimus is the only distributor in the MENA region to offer its channel partners a wide range of value added services and support with local stocking options. The Distributor recently enhanced its logistics capability and support to its partners in Egypt, Qatar and Pakistan by maintaining local stocks for some of its products including Avaya, enabling the company to respond faster to their partners’ requirements and enhance service deliveries to customers.

About Optimus Technology & Telecommunications:
Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in Dubai & with on ground stocking and presence in Qatar, KSA, Egypt & Kuwait, Optimus has been able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.
For further information, please visit

Ms. Sharnali Jani
Optimus Technology & Telecommunications:
Hawaii Towers, 9th floor,
Sheikh Zayed Road, Dubai,
+9714 3252557

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