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Institute of Sales and Marketing Management launches new qualifications

02-10-2011 08:45 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: ISMM

/ PR Agency: Bob Little Press & PR
Denise Edens, Director of Education for the ISMM.

Denise Edens, Director of Education for the ISMM.

The Institute of Sales & Marketing Management (ISMM) has launched new qualifications as part of a long-term national framework initiative to raise the parity and esteem of vocational training.

“The notion that sales people are only as good as their last year’s sales is starting to disappear,” said Denise Edens, the ISMM’s Director of Education, “and, with the sluggish economy and the emergence of sales academies, employers are looking for sales people who have something over and above the average. Those who can show that they’ve invested in their professional development, on top of a great track record and excellent references, stand a better chance of moving up the career ladder.”

The ISMM’s new qualifications fit into a framework, called the Qualifications and Credit Framework (QCF). The QCF is a database of qualifications mapped to a grid showing on one axis the level of difficulty and on the other axis the ‘size’ of the qualification.

The levels go from one to eight, and the size is determined by name, with ‘small’ qualifications being called Awards, ‘medium’ ones Certificates and ‘large’ ones Diplomas. Qualifications comprise units which different awarding organisations, such as the ISMM, share, and each unit is worth a certain amount of ‘credit’, based on the size of the unit.

The ISMM’s level 1, 2 and 3 qualifications are now open for registration.

“There are Awards at level 1; Awards and a Certificate at level 2 and Awards, a Certificate and a Diploma at level 3,” said Denise. “We’ll be introducing level 4, 5 and 6 Awards, Certificates and Diplomas on 1st April.”

The ISMM’s qualifications have been written by practising sales trainers and reviewed by companies, colleges and universities to make sure they cover all the up-to-date content needed to succeed in a sales role today. They contain some theory, such as understanding the sales cycle and the ‘7Ps of marketing’, as well as skills such as negotiating and closing sales.

ISMM qualifications are recognised by Ofqual, the UK Government qualifications regulatory body, which ensures that qualifications are of the highest standard through its rigorous quality assurance procedures.

Denise Edens added: “ISMM qualifications can be taken full or part-time, by classroom, blended or distance learning. At levels 1 and 2, students don’t need any experience of working in sales but it helps to have more experience at level 3 and above.

“QCF qualifications are designed to fit around work and family, consisting of small bite-size units which can be taken one by one, banked and built up over time. Learners are entitled to their own nationally recognised Learner Record where they can bank all of the credit they’ve achieved. “

Most of the ISMM’s new qualifications involve assessment via assignment or work-based evidence of achievement, although learners attempting level 1 will sit a multiple choice exam.

“Training providers - called ‘Open Centres’ – offering these qualifications can be found on the ISMM website under ‘Education’,” said Denise. “All of our training providers have been through a quality assurance process to make sure that their delivery is of high quality.

“In addition, to help learners, we’re writing study guides to support their learning. These guides have been tailored to each unit’s assessment criteria, so learners can use the guide for self-study or as part of their course.”


About The Institute of Sales & Marketing Management
The Institute of Sales & Marketing Management (ISMM) is the UK's largest association for sales professionals. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM supports, represents and promotes the sales profession. It has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for many years.

The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body recognised by the UK Government regulatory body Ofqual as an awarding organisation to offer qualifications in sales, marketing and sales management.

The ISMM’s annual British Excellence in Sales & Marketing Awards (BESMA) are the most prestigious awards for the sales profession.

The institute of Sales and Marketing Management
Harrier Court, Lower Woodside, Bedfordshire, LU1 4DQ, UK
Tel: +44 (0)1582 840001; Web:
Contact: Denise Edens, ISMM, +44 (0)1582 840001;

PR contact: Bob Little, Bob Little Press & PR, +44 (0)1727 860405;

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