Postcode Anywhere to “Take Data Cleansing into 21st Century” with New Address Cleanser Launch at TFM&A
Traditional data cleansing software relies on hundreds of thousands of hard-coded rules to match and clean address records. In a departure from this model, Postcode Anywhere’s cleanser uses a self-learning matrix, coupled with a complex mathematical model, to assign probabilities and scrub UK address records based on real user data.
Lead developer Andy Bennett said: “For the technology buffs the self-learning matrix will be the big draw, because it simply hasn’t ever been done before with address cleansing. As consumers we’re used to this kind of process. Google, for instance, learns the likeliest search queries purely from past experience, and suggests as you type - no developer codes rules in directly. By taking a similar approach with address cleansing, we can achieve superior results based on real user behaviour, rather than the assumptions of one development team.
“So the technology is radically different. But for businesses, the real value is in usability. Data quality affects every organisation, yet it’s treated as a commodity service with little value – resulting in very little innovation in the area for over ten years. A significant amount of pre-processing work is needed to ‘straighten out’ data before the cleanse routine can even start. And when it does, from the time-consuming, clunky user interfaces to the outmoded technology behind them, the unfortunate truth is that most enterprise-level data cleansing software would look more at home on a BBC computer than today’s desktop!
“Postcode Anywhere’s new software is aimed squarely at solving these usability problems by finally dragging data cleansing into the twenty-first century. Unlike any other enterprise-level address cleanser, this software doesn’t need babysitting – and you won’t need a doctorate in data management to get results. We’ve made the user interface as clear as possible, and customisation options are pre-selected. Although there’s a lot of fine-tuning available to confident users, this is a piece of kit where you can simply push the button to get your cleanse job.”
Postcode Anywhere’s IT director Jamie Turner added: “The service also uses cloud technologies to speed up the process of data cleansing. Although there’s a client to download to your desktop, all the heavy lifting takes place on Postcode Anywhere’s servers, so cleanses that would previously have taken weeks can now be completed in hours. The other usual advantages of a cloud-based service apply too: all updates can be carried out automatically, without the need to load up CDs, and vast computations are easily possible without in-house server software.”
TFM&A is the UK's largest and longest-running multi-channel marketing, media and advertising event. Postcode Anywhere will demonstrate its new address cleansing software at stand G45.
The company is also seeking beta testers for Cleanse+. Interested parties can join the beta trial by enquiring via firstname.lastname@example.org or by calling 0800 047 0493 – but spaces are limited. For more information about any of Postcode Anywhere’s services for improving data quality, visit the website at www.postcodeanywhere.com.
Media contact for Postcode Anywhere
Jim Williams – PR Manager, Postcode Anywhere
+44 (0) 1905 888 570
Press centre at: http://www.postcodeanywhere.com/press
Press Pack download: http://www.postcodeanywhere.com/assets/PDFs/press-pack-2010.pdf
Image: http://www.postcodeanywhere.co.uk/assets/Stock/Team/andy-bennett.jpg - Andy Bennett, lead developer for Cleanse+
Notes to Editors:
About Postcode Anywhere
Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling. For more information about Postcode Anywhere, please visit www.postcodeanywhere.com.
Recent Awards and Recognition for Postcode Anywhere
• Deloitte Technology Fast 500 EMEA 2008/9, 2009/10 & 2010/11
• Red Herring Top 100 Europe - 2010
• Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
• Dell Small Business Excellence Award (UK finalist) – 2009
• Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
• Orange Best Use of Technology (Midlands) - 2008 National Business Awards
• Growth Business of the Year - Chamber Awards 2008
• Small Business of the Year - Chamber Awards 2008
• Customer Service Team of the Year (finalist) - National Customer Services Awards 2008
Elgar Business Centre
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Postcode Anywhere to “Take Data Cleansing into 21st Century” with New Address Cleanser Launch at TFM&A here
News-ID: 161617 • Views: …
More Releases from Postcode Anywhere
Celtic Manor Resort updates website with Postcode Anywhere
The award-winning Celtic Manor Resort has selected Postcode Anywhere’s ‘what’s your postcode?’ technology to improve its online booking system. The five-star resort, which is preparing to host the North Atlantic Treaty Organisation (NATO) Summit on 4-5 September 2014, selected the auto-complete technology in order to upgrade its online booking process and ensure a consistent and credible online experience. Paul Jones, Online Systems Manager at Celtic Manor Resort, said: “As a world-class five
Canada Post launch new public address search with Postcode Anywhere
Canada Post has upgraded its online postal code finder using AddressComplete, the new search-based address service launched with address management experts, Postcode Anywhere. Providing easy access to Canada Post’s property level Postal Code Address Database (PCAD), citizens in Canada can confirm shipping details by simply entering the full or partial address details in AddressComplete to obtain the properly validated address. Commenting on the launch, Guy Mucklow, CEO of Postcode Anywhere
Postcode Anywhere Achieves Australia Post Certification
Postcode Anywhere, a leading supplier of international address management software, today announced that it is now officially certified by Australia Post’s Address Matching Approval System (AMAS®), a program used to measure the accuracy of address validation software. As an official AMAS approved supplier, Postcode Anywhere’s customers will be able to search and validate addresses against the 12 million delivery points within the Australia Post Postal Address File (PAF). The certified software
More Releases for Award
Award-winning weather news: Coloyal receives “E-Mail Award 2019”
Düsseldorf, 29 May 2019 Gold for Coloyal: The CRM specialist from Munich was awarded the first prize in the e-mailing category at the "E-Mail Award 2019". The jury praised highly personalized weather emails, which Coloyal developed together with two agency partners for its customer Bayer CropScience Germany. The aim of the mails is to individually address German farmers with relevant information at the right time: recipients receive a high-precision weather report in
From Abracadabra to alakazam magician inline for National award Midlands, Sept. 7. 2016 - A MAGICIAN who has fought back from depression could be in line to win a national award. Eddie Young, who runs PhatMagic, has been nominated for a Kallikids award The 42-year-old, from Branston, set up Phat Magic more than four years ago after his wife, Debbie, bought him a magic set to 'give him something to do' while
Techno Brain wins Microsoft YouthSpark award of the year Award
Techno Brain Participated in 2014 Microsoft Worldwide Partner Conference Company wins Microsoft YouthSpark award, also named into President’s Club for Microsoft Dynamics Techno Brain, Africa’s leading ICT Company participated in the 2014 Microsoft Worldwide Partner Conference held at Washington, D.C between July 13 and 16. The Microsoft Worldwide Partner Conference (WPC) is an annual, global convergence of Microsoft’s top partners to network, drive business growth and identify new profitability opportunities. Techno Brain was
Award Winning Architects in Birmingham nominated for third award in 2011
Lapworth Architects Limited, founded in 1989 is a planning, architectural and interior design practice based in Edgbaston, Birmingham. The practice has a wide client base involved in housing, education, retail, commercial and industrial buildings. It also works on many period buildings and in many Conservation areas, including carrying out grant aided work for Birmingham City Council and English Heritage. The practice is well used to dealing with sites in
Presentations: ‘Opus – German Stage Award’ and ‘Sinus – Systems Integr …
‘Opus – German Stage Award’ for the world’s biggest stage show at present: U2’s ‘360° Tour’ and the ‘Król Roger’ opera production ‘Sinus – Systems Integration Award’ given in four categories: from a culinary school to a Formula 1 race track ‘Opus – German Stage Award’ and ‘Sinus – Systems Integration Award’ will be presented during the Prolight + Sound and Media Systems Prolight + Sound trade fairs in Frankfurt am Main
Kreativ-Award 2008 (Creativity Award 2008) goes to: Audiogent
Interactive Audiobooks do not repeat themselves - usually. However - Audiogent received their sixth award this year. In 2008, Audiogent received awards for innovation, business concept and their business plan on various occasions. At the end of the year the young scientists and entrepreneurs from Magdeburg obtained yet another prize: "Kreativ-Award 2008" (Creativity-Award 2008) of the Businessplanwettbewerb Sachsen-Anhalt, which was sponsored by the KfW-Mittelstandsbank. The internationally operating company Audiogent takes the concept