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New network invites institutions and companies to debate about 360° projections

01-31-2011 01:01 PM CET | IT, New Media & Software

Press release from: ZENDOME GmbH

ZENDOME.immersive media screen at Sakip Sabanci Museum Istanbul, Photo © Izzet Keribar

ZENDOME.immersive media screen at Sakip Sabanci Museum Istanbul, Photo © Izzet Keribar

Getting closer to the Holodeck – The Fraunhofer Institute, the Cornelsen publishing house,, UFA Lab and many other players from Berlin and the region have come together in the innovation forum 360°lab and are inviting to open theme forums.
Initiator of this development laboratory is the Berlin based company Zendome. It is supported by the German Federal Ministry for Education and Research as part of the innovation initiative "Entrepreneurial Regions”.

The “Home Hood” by the students of the Hasso Plattner Institute is a mobile hood which projects individually programmable images above the sick beds of dementia patients in order to improve their well being. The “Collaborative Space” will make it possible for teams to visualize given projects as concrete imageries during meetings. In relaxation and regeneration spaces, visitors will experience unknown cultures which are transported to them via installations, sound and olfactory means.

360° projections, surround and other technologies create virtual worlds which can be experienced with all senses. The booming market for computer games cannot be imagined without them anymore, film and medicine are increasingly incorporating them, too.
“We have made the experience that 360° projections are also becoming increasingly important in marketing and product presentations”, says Gordian Overschmidt, managing director of the ZENDOME GmbH. As leaders in innovation of geodesic event cupolas, the Berlin based company focuses on creating new synergies and spatial experiences. Because the Berliners have recognized the need for further and new developments in this area, they have now initiated the development of the first 360° network.

It wants to create new impulses for marketable products and services in the areas of software, hardware and content.
Already renowned institutions and companies such as the Cornelsen publishing house, the Fraunhofer First Institute, Fraunhofer Heinrich Hertz, the berlinbrandenburg, the UFA Lab, the FH Potsdam study branches of design, Neue Sentimental Film, SkySkan Europe, C.A.I. Systems GmbH and many other agencies and companies have joined the network.

The 360°lab is organising seven theme workshops on six days in February and March 2011. They are meant to open the discussions on different aspects of immersive spatial experiences and open new impulses on same.
All companies, freelancers and institutions from this business - no matter what size or number of employees – are herby invited to join these open forums.

During the first four events the possibilities and visions for contents (marketing, entertainment, medical and education) will be developed. These visions will be taken into the software/ production (recording technology, visual effects, 360° sound systems) and hardware/ distribution (playback technology, event spaces) forums. Up to date development and requirements derived from the forum results will be the basis for the last topic of business cases. Here, possibilities of realisation and economic success of developed projects will be evaluated in order to support them all the way to a marketable point.
During a two day final event in April 2011 the results and ensuing next steps will be presented to a wide audience.

This multi functional development laboratory for immersive 360° experiences is explicitly being started at the media site of Berlin-Brandenburg, stronghold of film and music production. Berlin boasts high quality production facilities, is a founding city for innovative companies in the areas of web 2.0 and mobile entertainment as well as a site for digital entertainment. The region is home to the leading Gamecluster with around 30 game developers, producers and publishers.


We will gladly provide you with all the contents and information about the venues.

Workshop Content-Development for 3600-Systems (16.02. + 18.02.2011)
Organisation: UFA Lab

Content.wrap marketing

Workshop Software and Hardware for 3600-Systems (10.03. + 11.03.2011)
Organisation: Fraunhofer FIRST

• Camera systems
• Tools for Computer animation and Compositing
• Playout systems
• Interaction/ Games
• Audio
• Distribution, Standards
• Domes
• Projection systems

Workshop Business Cases (2 evenings, 17.03. + 24.03.2011)
Organisation: berlinbrandenburg

Final Event (11.04. und 12.04.2011)

ZENDOME - Extravagant. Mobile. Mechanically perfect.

Since 2004 and as the first office of its kind, the Berlin company has furthered the quality development of geodesic structures for the event market in Europe and thus helped its spreading use within the MICE market. All features and the patented Advanced Frame Structure System have been developed according to the requirements of event marketing and have made ZENDOME unmistakably the first address in mobile architecture for companies looking for individual solutions for their brands.
The exclusive location offers space for ideas, for road shows, brand presentations, promotion, for corporate events ranging from consumption to art, sport or city marketing as well as integrated part of gaming applications and film productions in wrap marketing combining outdoor advertising with One-to-One communication due to its fully printable membrane.
ZENDOME feels part of the long tradition of efficient architecture which started with the Berlin engineer Walther Bauersfeld who built the the first geodesic cupola worldwide with the Zeiss Planetarium in Jena in 1923.
ZENDOME manufactures the geodesic domes following traditional crafting from powder coated and galvanized steel in Germany.

Robin Britta Georg

Schwedter Strasse 34a
10435 Berlin
tel +49 (0) 30 473 77 628
fax +49 (0) 30 473 77 629

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