Press release
The Global Social Media Analytics Market Is Projected To Reach Usd 25.76 Billion By 2025, Growing At A Cagr Of 28.75% From 2017 To 2025 And Top Key Players Are Sas Institute , Ibm Corporation, Adobe Systems , Salesforce , Clarabridge , Crimson Hexagon , S
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Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing volume of data generation through social media
1.2 Growing adoption of cloud-based solutions
1.3 Rising adoption of social media analytics solutions
1.4 Increasing usage of social media using smartphones
2. Market Restraints
2.1 Poor standards for social media analytics
2.2 Need of a single system to manage the increasing unstructured data
2.3 Increasing complexities with analytical workflow
Market Segmentation:
The Global Social Media Analytics Market is segmented on the analytics type, organization size, component, deployment model, application, vertical, and region.
1. Analytics Type:
1.1 Descriptive analytics
1.2 Predictive analytics
1.3 Prescriptive analytics
1.4 Diagnostic analytics
2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations
3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
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3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Consulting services
4. By Deployment Mode:
4.1 Cloud-based
4.2 On-premises
5. By Application:
5.1 Competitive intelligence
5.2 Sales and marketing management
5.3 Public safety and law enforcement
5.4 Customer experience management
5.5 Risk management and fraud detection
5.6 Others
6. By Vertical:
6.1 Healthcare
6.2 Government and Defense
6.3 IT and Telecom
6.4 Banking, Financial Services, and Insurance (BFSI)
6.5 Transportations and Logistics
6.6 Retail and e-commerce
6.7 Media and Entertainment
6.8 Others
7. By Region:
7.1 North America (U.S., Canada, Mexico)
7.2 Europe (Germany, UK, France, Rest of Europe)
7.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
7.4 Latin America (Brazil, Argentina, Rest of Latin America)
7.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. SAS Institute
2. IBM Corporation
3. Adobe Systems
4. Salesforce
5. Clarabridge
6. Crimson Hexagon
7. Sysomos
8. Brandwatch
9. Simply Measured
10. Gooddata
11. Oracle Corporation
12. Netbase
13. Talkwalker
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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About Kenneth Research
Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation
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