Persil donates part of 2010 profits to train GCC women in tailoring Thobes

Persil donates part of 2010 profits to train GCC women in tailoring Thobes

 Initiative reinforces Henkel’s commitment to people in region
 Move aimed at helping create more jobs for women

Dubai, December, 2010: Persil Liquid Detergent for White Thobes, a world-class innovation from the world’s first self-acting laundry detergent in the world, Persil, today announced that it is donating part of its 2010 profits to be allocated for training women across the Kingdom of Saudi Arabia in tailoring Thobes.

The move reinforces Persil Liquid Detergent for White Thobes’s commitment to the GCC society and will go a long way in creating more jobs for women in the region. The training, associated with Nafisa Shams Academy for Arts and Crafts, part of Bab Rizk Jameel which includes Abdul Latif Jameel Community Services Programs, also paves the way in creating vital indigenous skill sets in tailoring Thobes.

With the training programs, Persil Liquid Detergent for White Thobes would help create more jobs for women in KSA and across the GCC.

“This is a long-term solution to help women across Saudi Arabia and the GCC shape their future by learning to tailor White Thobes and earn a livelihood. By donating funds and supporting this initiative, we are also encouraging other companies & individuals to come forward and support the cause they like or the cause they see might fit their organization even with a little amount. Drops like these make an ocean,” said Abdul-Aziz Elyas, Senior Brand Manager at Henkel Arabia.

He added:"Henkel, Persil's manufacturing company, proved that it could be successful from the financial perspective when providing help on both the social and economic levels. We are confident that this training program will play a vital role in building capabilities and helping women in the GCC in getting jobs and earning a livelihood. Best ideas are the ones that are beneficial to all parties."

The Persil Liquid Detergent for White Thobes – the first liquid detergent for Arab men – has already made a mark with this innovative product, which gives the brightest White Thobes wash after wash because of its unique German Opti-Brite technology.

The Persil Liquid Detergent for White Thobes has revolutionized men’s laundry, fulfilling their needs in an effective manner and offering the most convenient, simplified laundry experience ever. It is also suitable for all white garments. Ever since its launch in the market in January 2010, the products have achieving an impressive increase in consumer demand month-on-month.

About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.

Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. More than 60 per cent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company’s total sales.

All these 3 divisions have strong presence in the GCC region. In fiscal 2008, Henkel worldwide generated sales of 70.5 billion Saudi Riyals and operating profit of 7.5 billion Saudi Riyals. Dedicated to fulfilling Henkel's corporate claim, "A Brand like a Friend," over 52,000 employees worldwide ensures that people in more than 125 countries can trust in brands and technologies from Henkel.

Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.

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About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.

Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. More than 60 per cent of Henkel’s sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company’s total sales.

All these 3 divisions have strong presence in the GCC region. In fiscal 2008, Henkel worldwide generated sales of 70.5 billion Saudi Riyals and operating profit of 7.5 billion Saudi Riyals. Dedicated to fulfilling Henkel's corporate claim, "A Brand like a Friend," over 52,000 employees worldwide ensures that people in more than 125 countries can trust in brands and technologies from Henkel.

Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.

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