Henkel launches Persil Abaya Shampoo Anaqa; adds a touch of elegance to the world of Abayas

Henkel launches Persil Abaya Shampoo Anaqa; adds a touch of elegance to the world of Abayas

New variant of the highly successful Persil Abaya Shampoo with a unique fragrance takes innovation to next level

As part of its vision to make people’s lives easier, better and more beautiful, Henkel – a Fortune 500 company and the most admired company across the globe, announced the launch of Persil Abaya Shampoo Anaqa, a new fragrance of Persil Abaya Shampoo.

The all-new Persil Anaqa for the Black Abayas offers a unique fragrance and a touch of elegance to Abayas and takes the laundry experience to a completely new level. The new product is expected to boost market leadership for Henkel in the GCC, which has made a mark across 125 countries with its brands and technologies.

Building on the success of Persil Abaya Shampoo, which has carved a niche in the regional laundry milieu, Persil Anaqa comes with the same Henkel innovation promise for which Henkel is known in the world.

Persil Anaqa has a beautiful new fragrance coupled with the superior German technology that is set to make the Abayas look new for longer. As with Persil Abaya Shampoo, the new fragrance variant also comes with the unique Black Color Lock to safeguard both the color and texture of the Abayas.

Talking about Persil Black Anaqa, Sheikh Adil Hussain of Henkel Arabia said: “Persil Anaqa is a new revolution in laundry for Abayas. This new launch by Henkel is a continuation of our long-standing philosophy to provide innovation and new product experiences, developed at the heart of consumer trends, preferences and requirements. Coming with an exquisite floral fragrance, Anaqa is expected to give Abayas a totally new touch and feel.”
Coming with a tagline – “Wear Elegance, Feel Elegance”, the Persil Anaqa is Elegance personified and the right choice for Abaya users across the region and beyond. The success of Persil Abaya Shampoo has reinforced the need for such specialized product for Abayas and Henkel aims to further build on our success with Persil Anaqa. Persil Black Anaqa will come in 2 sizes – 1 liter and 2 liters.

“Henkel’s laundry and home care products are symbolized by its premium laundry detergent – Persil.” Emphasized Mr. Adil. “The launch is supported by an aggressive marketing strategy to have a strong brand equity development with a focus on generating consumer insights, developing excellent brands with excellent across-the-board campaigns. We are confident that the new products will strengthen the market and build on our leadership.”

About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.

Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.

Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. All these 3 divisions have strong presence in the GCC region. In fiscal 2009, Henkel worldwide generated sales of 71 billion Saudi Riyals and operating profit of 7.1 billion Saudi Riyals. Dedicated to fulfilling Henkel's corporate claim, "A Brand like a Friend," over 52,000 employees worldwide ensures that people in more than 125 countries can trust in brands and technologies from Henkel.

Issued by Landmark PR & Event Management. For press information, please contact:
Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com

About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful through its three operating areas - home care, personal care, and adhesive technologies.

Henkel Saudi was established in 1998 and has since then grown by leaps and bounds. Today, the company employs 320 people with a strong Saudi workforce and has also established itself as the no. 2 player the Home Care category.

Globally, Henkel is ranked among the Fortune Global 500 companies. The 3 main divisions within Henkel are Home Care, Cosmetics, and Adhesives. All these 3 divisions have strong presence in the GCC region. In fiscal 2009, Henkel worldwide generated sales of 71 billion Saudi Riyals and operating profit of 7.1 billion Saudi Riyals. Dedicated to fulfilling Henkel's corporate claim, "A Brand like a Friend," over 52,000 employees worldwide ensures that people in more than 125 countries can trust in brands and technologies from Henkel.

Imad Salem
Account Executive

Landmark PR & Events
Dubai Media City
P.O.Box: 502182 – Dubai, U.A.E.
Tel.: +971 4 391 2140
Fax: +971 4 390 4345
Mob: +971 56 7784453
Website: www.landmark-pr.com

This release was published on openPR.