Social Media Analytics Market Technological Advancement and Growth Analysis with Top Key Players: IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions

Global Social Media Analytics Market Size Status and Forecast 2018-2025

This report focuses on the global Social Media Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Analytics development in United States, Europe and China.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:

- Execute focused engagements like one-to-one and one-to-many

- Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

- Maximize the customer experience

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Companies Profiled in this report includes: IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

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The study objectives of this report are:

To analyze global Social Media Analytics status, future forecast, growth opportunity, key market and key players.
To present the Social Media Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

Table of Content:

1 Report Overview

2 Global Growth Trends

3 Market Share by Key Players

4 Breakdown Data by Type and Application

5 United States

6 Europe

7 China

8 Japan

9 Southeast Asia

10 India

11 Central & South America

12 International Players Profiles

12.1 IBM

12.1.1 IBM Company Details

12.1.2 Company Description and Business Overview

12.1.3 Social Media Analytics Introduction

12.1.4 IBM Revenue in Social Media Analytics Business (2013-2018)

12.1.5 IBM Recent Development

12.2 Oracle

12.2.1 Oracle Company Details

12.2.2 Company Description and Business Overview

12.2.3 Social Media Analytics Introduction

12.2.4 Oracle Revenue in Social Media Analytics Business (2013-2018)

12.2.5 Oracle Recent Development

12.3 Salesforce

12.3.1 Salesforce Company Details

12.3.2 Company Description and Business Overview

12.3.3 Social Media Analytics Introduction

12.3.4 Salesforce Revenue in Social Media Analytics Business (2013-2018)

12.3.5 Salesforce Recent Development

12.4 Adobe Systems

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