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Innovative Equipment Special: CESA Innovation Zone at Hospitality 2011

12-15-2010 08:58 AM CET | Associations & Organizations

Press release from: CESA

/ PR Agency: The Publicity Works
Sustainable equipment will be a focus of the CESA Innovation Zone

Sustainable equipment will be a focus of the CESA Innovation Zone

Birmingham NEC, 24-26 January 2011

The CESA Innovation Zone is a new initiative developed by CESA in conjunction with the Hospitality Show organisers, FreshRM. It is designed to help visitors find out about the latest and most original ideas on the market. “The key aspect of the zone will be simplicity: booths are limited in size and exhibitors will show just one or two products, which must be innovative,” explains Mick Shaddock, chair of CESA.
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will be amongst the visitors to the CESA Zone. The London 2012 caterers are committed to using foodservice equipment that will deliver high quality results in a sustainable way. The Zone will feature a range of products that can fulfil these requirements, including the latest developments in energy-efficient foodservice technology.

Hospitality 2011 is also an opportunity for visitors to find out about CESA’s Certified Food Service Professional (CFSP) programme. This specialist qualification is designed to give foodservice managers a better understanding of their sector by improving product and operational knowledge. CFSP is designed to enhance professionalism throughout the industry by creating a universally respected standard for knowledge and experience. The programme is accredited by Thames Valley University.
The Catering Equipment Suppliers Association (CESA) represents over 140 companies who supply, service and maintain all types of commercial catering equipment - from utensils to full kitchen schemes. For more information on CESA visit and go to for more information on Hospitality 2011.

For more news about CESA visit the press office at

LOCOG: The London Organising Committee of the Olympic and Paralympic Games is responsible for preparing and staging the 2012 Games. Visit for more information.

The CESA Innovation Zone will be a major feature at Hospitality 2011, the NEC Birmingham, 24 -26 January 2011. Visit for more information.

The Catering Equipment Suppliers Association (CESA) represents over 120 companies who supply commercial catering equipment – from utensils to full kitchen schemes. Buying equipment and services from a CESA member gives you the security of working with people that will ensure you get professional advice and service.

Westminster Tower
3 Albert Embankment

Press Enquiries:
Toni Turner or Alison Haynes at The Publicity Works:
01263 761000;
For more news about CESA visit the press office at
Keith Warren, CESA: 020 7793 3030

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