Direct Mail Marketing is now Available to Companies of all Sizes using Digital Printing
Over the years Direct Mail Marketing or 1:1 Marketing has been one of the main marketing tools used by large business to target prospective customers. The problem with this process is the cost largely outweighs the potential returns, The Return on Investment or ROI.
The fact is that when these brochures, leaflets, flyers, catalogues or whatever other literature were sent out (and of course this is still the case) to their target audience they were or are really exactly the same, the only difference between each is an address label stuck on the outside, looking rather unprofessional, the rest of the information is utterly and completely the same! The reason for this is that the printing is done by lithographic offset printing on huge presses which cost enormous sums of money. Therefore, in order to be cost effective, many thousands had to be printed in one print run to bring the unit cost down to an acceptable figure. That’s why it has always been too expensive for smaller companies to introduce this method of marketing with any success.
With the litho process, each colour requires a separate plate which itself is expensive and takes a large amount of labour time to set up, furthermore there is an amount of wasted prints early in the run whilst the printer attempts to get the colours to match, the alignment correct and so on. Naturally if these costs were amortised over a small amount of copies the unit cost would be horrendous.
The biggest problem with this type of mass mail marketing is the ROI is about 1% to 2% and unless those turn into substantial business, the question has to be “is it worth it?”
Fortunately, with the advent of better quality Digital Printers and speciality software, it is now possible for companies to have small runs and sample runs prior to a full-scale roll out and to individually target by business type, authority or area. Variable Data Printing Software in conjunction with Digital Printing increases the potential ROI to a very desirable 10% to 15%. Personalisation is the key. Not only can the sticky address labels be eliminated by printing names and addresses directly onto each printed item, but each can also have a different bar code, individually personalised message and even a change of graphics and the colours can now be different on each printed part.
Companies simply provide a database of names and addresses to the print company, the individual graphics are designed in the Graphic Design department and uploaded to the Rip Drive. Rip stands for Raster Image Processor and is like a print driver but more sophisticated with many enhanced features. Once all the data is uploaded, the print job is ready to go and unlike the litho process there is no need to stop to change plates or waste many copies getting the print correct, all the changes are effected on ‘the fly’ by the rip, in other words whilst the job is running.
The advantages are obvious, by targeting prospective clients with the inclusion of more relevant data and with a more professional image it is more likely the recipient will read the information they receive rather than put it straight in the bin, also the labour costs are reduced as the printer runs the job non-stop and there is no need to set up individual plates or print large volumes which are not required. This type of marketing also means that it’s trackable and the success is measurable. It allows the marketer to get the message across more directly.
This process can even be combined with sending out data on CD and DVD or other types of media by printing and personalising the card wallets, Digipaks or the paper parts in a CD Jewel case for instance.
For more information on Direct Mail Marketing using Variable Data Printing, please call 01495 243222 or visit Dischromatics website at http://www.dischromatics.co.uk
Dischromatics supplies CD, DVD and Blu-ray Replication with FREE UK delivery. CD Duplication & DVD Duplication & Printing, Graphic Design for CD, DVD & Blu-ray Projects and packaging & Variable Data Printing for Direct Mail Marketing with Digital Printing. DVD & Blu-ray Authoring.
Dischromatics Limited/Stewart Spencer
Unit 20 Abercarn Ind Estate, Abercarn, Newport NP11 5EY
Tel: 01495 243222. Fax: 01495 243777
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Direct Mail Marketing is now Available to Companies of all Sizes using Digital Printing here
News-ID: 154842 • Views: 1021
More Releases from Dischromatics Limited
Dischromatics Announces that their Expansion Plans are on Schedule.
With the problems of today’s world financial crisis, many companies are holding back, shedding their workforce and delaying investment. However CD, DVD and Blu-ray Replication Company Dischromatics is powering ahead with confidence. Unfortunately, we continue to hear bad news about the economy, unemployment and stalled investment in the UK and beyond. Dischromatics views have always been different to the scaremongers who advocate constraint and belt tightening. Dischromatics was established in 1989
Wales Miss out on Historic Fifth Consecutive Celtic Challenge Win.
Troon Petanque club hosted the 2011 and twenty third annual Celtic Challenge Tournament between Scotland, Ireland and Wales. Wales travelled to Scotland with high hopes of extending their record run of consecutive wins in the tournament, having won last year at home at the Wenvoe Arms venue near Cardiff. With a number of top players missing from this years squad, Wales were still expecting to come away with the win but
Dischromatics Welcomes Caroline Leroy from the University of Auvergne
For the Fifth Consecutive year Dischromatics is hosting a French student in a continuing partnership with French Universities. Dischromatics already has close ties to the University of Wales newly opened Newport Campus and recently attended the opening ceremony of which they were sponsors. The opening hosted by Jamie Baulch and Christian Malcolm, was officially undertaken by Honorary Fellow, Sir Terry Matthews, the owner of the Celtic Manor Hotel which played host
Dischromatics Announces participation in Caerphilly Business Forum’s “New Ye …
Dischromatics Explains “How to Approach the Logo Design Process” to New Business Start-Ups Ahead of Dischromatics' involvement at the forthcoming Caerphilly Business Forum's “New Year, New Start” event for people involved in new Business Start ups at the Tredomen Business and Technology Centre on Thursday 10th February our graphic designers have formulated some simple advice, useful for any company whether new or old which requires new branding. Indeed, Dischromatics has been
More Releases for Printing
Security Printing Market Security Printing Market
Security Printing Market: An Overview Increased cases of forgery and counterfeiting practices are anticipated to drive the security printing market over the forecast period. Counterfeiting practices are particularly prevalent in bank notes, passports, postage stamps, identity cards, stock certificates, and contraband. Security printing helps in prevention of tampering and forgery of the instruments mentioned above. Obtain Report Details @ https://www.transparencymarketresearch.com/security-printing-market.html The key end market verticals in security printing market includes Banking, Financial Services
Japan Packaging Printing In Global Market By Printing Technology: Flexography Pr …
Researchmoz added Most up-to-date research on "Japan Packaging Printing In Global Market By Printing Technology: Flexography Printing, Rotogravure Printing, Offset Printing And Digital Printing" to its huge collection of research reports. The global Packaging Printing market is valued at XX million USD in 2016 and is expected to reach XX million USD by the end of 2017, growing at a CAGR of XX% between 2016 and 2022. Japan plays an important role
Transparency Market Research has published a new market report titled “Printing Toners Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020.” According to the report, the printing toners market was valued at USD 2.91 billion in 2013 and is likely to reach USD 4.33 billion by 2020, expanding at a CAGR of 5.8% during the forecast period from 2014 to 2020. In terms of volume,
3D Printing Medical Devices
According to Stratistics MRC, the Global 3D Printing Medical Devices market is expected to grow from $0.77 billion in 2015 to reach $3.19 billion by 2022 with a CAGR of 22.6%. Huge investments in R&D and continuous technological advancements in 3D printing are the major factors driving the market. Furthermore, booming market for organ transplantation, increasing acceptance of 3D-printed implants and organs are some of the key factors fueling the
The Onlineprinters GmbH expanded their Trusted Shops seal of excellence with a new evaluation portal – customer satisfaction is reflected in the website’s public evaluation system. Neustadt an der Aisch - With immediate effect the customers can publicly evaluate the online printers in their online shop and submit feedback on customer satisfaction. This is made possible by the customer evaluation portal of Trusted Shops, the leading European certifier of online shops
Hexis Digital Printing Glossary
Hexis announce the latest release of their popular Digital Printing Glossary. The 2009 edition of the booklet explains the technical jargon relating to digital printing, colour management, inkjet media and materials targeting non-specialists and those who want to familiarise themselves with the specialist jargon of inkjet printing for signage and visual communication. Previous editions proved to be extremely popular with dealers and end-users alike. The new edition has again been augmented