Inlevel Introduces A New Way Of Discovering Business Software
At the first glance, a number of business issues in any modern company is staggering. Researching markets, identifying customers, marketing products to them, designing products, selling and delivering products, providing customer care, processing payments, managing employees, etc. Most professionals run at least a dozen projects simultaneously. It's amazing they have any time for a coffee.
However when you take a look at this huge array of issues each business needs to face each day, they can be assigned to a limited number of well defined categories. When you deal with any business issue you always need to answer five simple questions:
1. What are we going to change or achieve? (benefit)
2. Where this change needs to be implemented? -(relevant business area and affected business process)
3. What is specific to this issue taking into consideration the industry we are in?
4. How are we going to measure results of this project? - (Key Performance Indicators)
By applying this five-dimensional framework to the description of our business issue, we get a robust way of discovering potential solutions to our problem. Don't be scared by the multi-dimensionality mentioned before - you really do not need to be a rocket scientist to apply this method.
Take an example of a car dealer (industry):
"I need more people visiting my showroom. I'm thinking about extending my web site, so that it would generate sales leads, my sales people can work on (sales & marketing area / sales process). Critical elements to me are both the number of leads that would be generated as well as their quality. Based on my previous experience I can assume that 1 in 10 of such leads can be converted into a sale (KPI). And each sale generates on average $2000 in revenues for me. (benefit)"
There are at least tens of thousands of various business products and services available on the market - just try searching for CRM on Google. The problem is you cannot easily find what's relevant to you in a given situation, since all of them are described by their vendors in its own specific way. So our car dealer has no idea where to start her/his quest for desired solution. Most probably she/he is discouraged to search on Google, since she/he does not expect to find any solution without browsing through hundreds of pages filled by incomprehensible language.
This is the problem addressed by inlevel. We provide a standardized way of categorizing business solutions using a set of well defined and commonly used categories: business benefits, business areas, business processes, key performance indicators and industry.
Hence, when one knows these parameters - and they're quite obvious when you know your business - she/he can discover solutions for her/his problem, even if she/he does not know what such a solution may be.
At the core of inlevel discovery engine lays a semantic network describing relations between various business concepts. Thanks to that, inlevel users need to type just a few words to describe their problem in business terms and the service will try to identify adequate solutions for them from those that are present in inlevel's directory. And inlevel directory is open for all vendors who want to participate.
inlevel's goal is to make business software available just a few clicks away.
inlevel's software directory table of contents: http://www.inlevel.com/browse
tutorial: inlevel business software directory - how to use it: http://www.youtube.com/watch?v=gHiG-sRb0L8
video "inlevel - get a life!": http://www.youtube.com/watch?v=mMwuGU3islM
Founded in 2010, inlevel is an Internet platform linking business software users and software vendors around business concepts such as benefits, processes, performance measurements in context of industries and business functions.
inlevel goal is to make software discoverable and easy to acquire by business people who aren't always IT experts.
For more information and news from inlevel, please visit http://www.inlevel.com. For additional assistance you may contact inlevel at firstname.lastname@example.org.
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