Middle Managers Business Software Perception
Middle managers are not typical decision makers within enterprise. However, 42% of them actively act during enterprise software selection process. They want to talk to software vendors, gather knowledge about software and participate in software project teams. 21% of middle managers want to introduce their own software initiatives and present them to management.
Being experienced in real environment respondents expect that IT people can be against their software initiatives (24%) and they expect that management would not be interested (23%). 21% of middle managers feel comfortable with business software issues and they are sure their own suggestions about software will be welcome within company.
Middle managers think that their influence on software selection would be more effective when software vendors put more attention to them, especially:
- provide clear, easy to understand description of what software does (45% respondents asked for it!)
- prepare educational/training materials about software dedicated to business professionals
- make possible to easily find software related to particular job
38% of middle managers do not know what software their peers are using. They also do not treat social services as a medium to exchange thoughts about software.
Search engines are still perceived as the main source of information. However as we know the vast majority of content presented by search engines is created by companies to get their websites listed at the top of search results and in consequences it does not bring real value. Second source of software information are IT people.
The interesting is that 16% of respondents are getting information about software directly from software vendors. It means they are able to directly manage vendors in terms of their business software needs not being typical business software decision makers.
Full report can be downloaded at: http://blog.inlevel.com/p/reports.html
inlevel is Internet company developing an online platform connecting users and vendors of business software.
inlevel idea is to create one place where business professionals can find software solutions for most of their business problems using business language.
Instead of going through all the marketing babbling and technical specifications, one may find business software based on business benefit she or he expects, what industry she or he is in, what business process needs improvement etc.
inlevel provides a novel way of shaping relations with software vendors to assure you get what you expected.
Founded in 2010, inlevel is an Internet platform linking business software users and software vendors around business concepts such as benefits, processes, performance measurements in context of industries and business functions.
Our web page: http://www.inlevel.com
Our company blog: http://blog.inlevel.com
Our Twitter: http://twitter.com/completeview
Our YouTube channel: http://youtube.com/completeview
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