openPR Logo
Press release

Call me, the Danish Mobile Communications Company, Selects Portrait Software to Reduce Customer Churn

07-22-2010 09:09 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Portrait Software

Boston, MA – 20 July, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announces that the Danish mobile communications company, Call me, has selected Portrait Campaign Manager (PCM)* to improve return on investment from email-driven campaigns.

Call me has been using PCM for all email-driven campaigns since the start of May and plans to deploy PCM across SMS-based campaigns in the near future. Call me, part of the world’s 8th largest telecommunications group, TeliaSonera, is using PCM to target customers that will respond favourably to new features and special offers in an effort to reduce customer churn.

“Call me’s business is 99% online and with churn rates particularly high in Denmark, it is critical that we make every interaction with our customers count,” says Heidi Mejlby Hem, Business Development Manager, Call me. “Having seen the benefits that our sister company, Chess Communications, has experienced since adopting Portrait Campaign Manager, we were keen to learn from their experiences and develop our own success. PCM has proven to be easy to use and initial email campaigns have demonstrated clear, tangible results. Furthermore, support from the Portrait team throughout the installation has been exceptional, giving us peace of mind that any issues would be quickly addressed. We look forward to expanding our use of PCM in the coming months to further boost the effectiveness of our marketing campaigns and drive even greater ROI.”

“We have established a strong presence in the Danish market and are delighted that Call me has selected Portrait Campaign Manager,” says Kieran Kilmartin, Group Marketing Director, Portrait Software. “The mobile market in Denmark is highly competitive with sophisticated customers increasingly demanding more from their mobile operators. Through PCM’s interface, Call me can create intelligent customer dialogues and its preference management capabilities ensure that messages are relevant and timely. We are pleased that PCM is already yielding results for the company, helping to reduce customer churn whilst lowering the operational costs of marketing campaigns.”

-Ends-

* New release now called Portrait Dialogue

About Portrait Software
Portrait Software is now part of Pitney Bowes Business Insight (PBBI).

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

Portrait Software was acquired in July 2010 by Pitney Bowes to build on the broad range of capabilities at Pitney Bowes Business Insight for helping organizations acquire, serve and grow their customer relationships more effectively. The Portrait Customer Interaction Suite combines world leading customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to deliver real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Bluestem Brands, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information please visit: http://www.portraitsoftware.com or http://www.pbinsight.com

About Call me
Call me was founded in 1997 and has enjoyed growth ever since. Today, Call me has approximately 450,000 customers within the mobile, mobile broadband and fixed net market. The 69 employees work hard to give their customers the newest and greatest mobile phones and subscriptions at attractive prices. Call me knows that the mobile is not just a phone, but an integrated and important part of the modern life.

Call me is owned by the TeliaSonera group, which is the leading Nordic telco company. Read more about TeliaSonera at http://www.teliasonera.com and Call me at http://www.callme.dk

Portrait Software
125 Summer Street
16th Floor
Boston, MA 02110

Media Contacts:
Cheryl Gale/Lillian Dunlap
portrait@marchpr.com
(617) 960-9872

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Call me, the Danish Mobile Communications Company, Selects Portrait Software to Reduce Customer Churn here

News-ID: 138916 • Views: 1448

More Releases from Portrait Software

Portrait Software Awards T-Mobile Austria ‘Uplift Award’, Recognizing Outsta …
T-Mobile Reduces Churn and Marketing Volumes Simultaneously with Portrait Uplift Optimizer Loyalty World Conference and Exhibition; London – November 16, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today presented Christian Reder, Marketing Analyst at T-Mobile Austria GmbH, with the Portrait Software 2010 “Uplift Award” at the Loyalty World Conference. The Uplift Award honors companies which have
Call Centers Becoming Profit Centers, According to Portrait Software Research
Stronger integration of customer data, online customer service and company brand values seen as critical for turning large B2C call centers into revenue generators Boston, October 19, 2010 – Large business-to-consumer (B2C) organizations are shifting the focus of their call centers to become revenue generators rather than simply answering customer queries or executing transaction requests, according to research findings unveiled today by Portrait Software, a leading provider of customer interaction
RACQ revitalizes member interaction platform with Portrait Software
Software to deliver cost savings of over a$6 million Henley-on-Thames, 7 October 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announced that The Royal Automobile Club of Queensland Australia (RACQ) has chosen it as the technology platform for RACQ’s Member Relationship Management (MRM) Program. According to RACQ, the technology refresh and resultant efficiency improvements are
Portrait Software to Reveal how Incremental CRM Technology improves Up sell, Cro …
Henley-on-Thames, UK – July 26, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), will showcase how intelligent analytic solutions can enhance existing customer interaction strategies at the upcoming CRM Evolution 2010 Conference and Expo. The event will take place August 2-4, 2010 at the New York Marriot Hotel in New York City. Leading Portrait’s presence

All 5 Releases


More Releases for PCM

Progressing Cavity Pump Market Trends and Opportunities 2017-2025 : Borets, Hall …
Global Progressing Cavity Pump Market: Overview The global market for progressive cavity pumps has been witnessing an ascending graph of demand due to the rising need for pumping shear-sensitive or viscous materials.The mechanism of a progressive cavity pump is extremely complex but the utility served by these pumps is unparalleled. Once the rotor of the progressive cavity pump is turned on, it progressively transfers the fluid though discrete cavities. The pump
Powertrain Control Module (PCM) Market | Bosch, Continental, Denso, Delphi, TRW
MarketResearchReports.Biz adds “Global Powertrain Control Module (PCM) Market Share, Size, Trends and Forecast Market Research Report” reports to its database. This report provides a strategic analysis of the Powertrain Control Module (PCM) market and the growth estimates for the forecasted period. The Powertrain Control Module (PCM) Market has been comprehensively detailed in the report with special focus on a range of key elements such as market share, forecast and base figures,
Global Advanced Phase Change Materials (PCM) Market 2018 Top Players: Cryopak, E …
Qyresearchreports include new market research report “Global Advanced Phase Change Materials (PCM) Market Professional Survey Report 2018” to its huge collection of research reports. Phase change materials (PCMs) are substances with a high enthalpy of fusion, also known as latent heat, meaning they can store large quantities of heat energy as they change phase. When melting, they absorb heat and maintain the temperature of the environment at a certain value until
Global Advanced Phase Change Materials (PCM) Market 2018 - Honeywell, PCM Energy …
Apex Market Reports, recently published a detailed market research study focused on the “Advanced Phase Change Materials (PCM) Market” across the global, regional and country level. The report provides 360° analysis of “Advanced Phase Change Materials (PCM) Market” from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global PP Pipe industry, and estimates the
Global Powertrain Control Module (PCM) Market Analysis & Forecast Report 2017
Summary The Global Powertrain Control Module (PCM) Market Analysis & Forecast Report 2017 is a professional and in-depth study on the current state of the
Global PCM (Pre-Coated Metal) Market Outlook 2016-2021
PCM, Pre-coated metal, is a kind of composite material which is coated with the organic paint. PCM product, normally with bright color, has the advantage of steel which has excellent strength and machinability and painted film which has good corrosion-resistance and malleability. PCM products are widely applied in the refrigerator (as back/side-board), washer (as back/side-board), microwave oven, water heater, small household electrical appliances and so on. This report provides detailed analysis