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Fold7 launches website for new responsible luxury brand Davina Peace

11-04-2010 08:56 AM CET | Fashion, Lifestyle, Trends

Press release from: Fold7

Fold7 Digital, the online division of award-winning agency Fold7, has launched a full e-commerce platform for Davina Peace, a new luxury lifestyle brand with a difference. Davina is proud to have created the first truly responsible luxury brand developed with sound ethical credentials.

Launching with a beauty and home care range, Davina Peace is a luxury brand that does not compromise on quality or ethics. The body care range is certified by the Soil Association and uses fairly traded ingredients. This is complemented by a home collection comprising of 100% natural wax candles, infused with organic perfumes. Responsibility is a pre-requisite for all the products and it also permeates through to the packaging which is biodegradable, recyclable or reusable.

Working closely alongside Davina from the inception of the brand, Fold7 Digital designed and built her online boutique to showcase the philosophy and integrity of the brand as well as allowing visitors to shop the full range. Fold7 Digital will also manage online search strategies for Davina Peace going forward.

Davina comments; “I am delighted with the way Fold7 have created my site to convey my brand’s ethos and range whilst incorporating all the information clearly. It is a fabulous site which successfully reflects my brand’s values – luxurious with a hint of serendipity.”

Initially launching exclusively online and in Harrods, Davina has plans to expand the range in 2011.

Head of Fold7 Digital, Simon Packer, added; “We are delighted with the site. The design really conveys the luxurious yet responsible credentials of Davina’s range. We are now working closely with Davina and her team to ensure maximum online exposure and engagement using our unique online marketing techniques”.

Founded in 1995 by college friends Simon Packer and Ryan Newey, Fold7 is an award winning, integrated communications agency. Fold7 conceive, design and execute creative solutions for some of the biggest brands including Carlsberg, The Body Shop, Ted Baker, M&S, Ministry of Sound, Nike, Orange, Nokia and Universal Music as well as working with start-ups, luxury boutique brands and children’s charities including Great Ormond Street.

Based under one roof in London N1, the agency has over 40 staff across three divisions Fold7 Creative, Fold7 Digital, Fold7 Moving Pictures.

Media Contact: Susie Clayton
Susie@fold7.com
020 7251 0101

47 Underwood Street
London
N1 7LG

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