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Chaske Spencer Set To Host A Special "Be The Shift" Book Launch Event At The Chelsea Room

11-01-2010 08:37 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: MLC PR

/ PR Agency: MLC PR
New York City, NY (October 27, 2010)- On Monday, November 8th, actor Chaske Spencer, star of The Twilight Saga film series: New Moon and Eclipse is set to host “The Promise Effect” book launch event, with all proceeds to benefit non-profit organizations, Be the Shift and The PRASAD Project. Be the Shift is dedicated to empowering celebrities to use their influence to make a lasting difference in their own communities, which then creates shifts that they want to see in issues that matter to them personally. The PRASAD Project, operates health, education and sustainable development programs in India, dental care in the United States and eye camps in Mexico.

This “Be the Shift” book launch event, hosted by Spencer, in addition to launching the book “THE PROMISE EFFECT: How to Create a Life That Wasn’t Going to Happen Anyway,” written by Susan Elfer Woldman and Josselyne Herman-Saccio (Chaske Spencer’s talent manager and business partner) will help raise awareness for the movement and enable people to create new futures through their own community projects. Chaske’s personal “Be the Shift” project is designed to generate support for the snowstorm disaster victims from South Dakota’s Lakota Sioux tribe. Spencer, who is a Native American from the Lakota Sioux tribe in Idaho and Montana, was compelled to help after hearing of the disaster. In less than a day, Spencer produced a PSA through his production company Urban Dream Productions, enlisting the assistance of his celebrity friends to raise awareness and support to those who have been without power and water for weeks. The PSA urged individuals to “shift the power to the people” and help to empower everyone to create sustainable, lasting change in their communities and countries.
This event will give attendees the chance to voice the shifts they would like to see in their own communities and will help raise money for the BE THE SHIFT movement and The PRASAD Project, whose offices are located in upstate New York.

In addition, Mozes entertainment, whose tag line is “TURN PASSION INTO ENGAGEMENT,” has partnered to launch a mobile campaign simultaneously. Utilizing cutting edge technology, people can text BETHESHIFT to 66937 in order to sign the mobile petition and join the BE THE SHIFT movement.

Event sponsors include:

Event Information:
The Chelsea Room
222 W. 23rd St. (between 7th & 8th Aves.)
Red Carpet arrival 7-8:00pm
Open bar 7-8:00pm

For more media inquiries on Chaske Spencer or BE THE SHIFT via United Global Shift, please contact MLC PR at


About Chaske Spencer

Chaske Spencer plays werewolf leader “Sam Uley” in the popular Summit Entertainment The Twilight Saga film series: New Moon and Eclipse. Prior to New Moon, Chaske starred in the Broadway play, Dracula, playing the title role, performed New York Theatre pieces, at The Public Theatre in NYC and at The Roundabout. He has been in the films: Skins, Dreamkeeper and Steven Spielberg’s Into the West. There is now additional exciting news; Chaske recently booked the lead role of “Virgil First Raise” in the feature film of the book Winter In The Blood (by James Welch). Also, Partnered with his manager Josselyne Herman and veteran producer Ted Kurdyla, his production company Urban Dream is in development on a feature-length documentary and feature film called The Block. Additionally, Chaske expects to soon be starring in All My Relations-- a role created specifically for him. All My Relations is a contemporary Native project that has been developed for television by producers Rene Haynes and Susan England.

About United Global Shift (UGS)

United Global Shift’s mission is to cause a shift in what is possible for humanity, focusing on the environment, employment, entrepreneurship, health and education.
A shift from survival and scarcity to possibility, partnership and peace. UGS designs and delivers conscious full spectrum learning in action programs for individuals, non-profits and corporations. They create and support projects that foster dignity and equity for all in the entertainment, advertising, internet, music, film, television, fashion and sports industries. These projects create a shift in people's thinking and actions.

ABOUT PRASAD Children’s Dental Health Program

Few realize that dental disease is the number one chronic disease of childhood, and the principal cause of school absenteeism in the USA, with 51 million classroom hours lost annually. PRASAD Children’s Dental Health Program is located in upstate New York, where rural poverty persists just 90 miles north of New York City. The few dental providers who accept Medicaid, coupled with a lack of public transportation creates a barrier between access to dental care and the children who need it. PRASAD Children’s Dental Health Program’s mission is to provide comprehensive dental care and education to children from low-income families. At the heart of the program is a mobile dental clinic, which allows us to bring dental services to children at their schools. This mobile clinic removes obstacles for parents who have no transportation or who cannot afford to miss work to take children to the dentist. Without PRASAD Children’s Dental Health Program, many children would go without dental care. PRASAD Children’s Dental Health Program in rural Sullivan County, NY, is a nonprofit organization providing comprehensive dental treatment and dental health education to underserved children with its mobile dental clinic. Established in collaboration with schools, local government and public and private agencies, it has served more than 60,000 children since 1996.

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