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06-07-2010 09:31 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: MLC PR

/ PR Agency: MLC PR

Los Angeles, CA- On Monday, June 14th, actor Chaske Spencer, star of The Twilight Saga film series: New Moon and Eclipse is set to host the launch event for “Be the Shift,” a campaign created by the non-profit organization United Global Shift. “Be the Shift” is using the Cheyenne River Sioux Water Infrastructure project as a launching pad to empower celebrities to use their influence to make a lasting difference in their own communities, which then creates shifts that they want to see in issues that matter to them personally.

This “Be the Shift” event, hosted by Spencer, fellow cast members from the Twilight Saga film series and other supporting celebrities (such as cast members from True Blood, General Hospital, Weeds, Curb Your Enthusiasm, Ethan Embry, Mario Lopez, James Van Der Beek, Taryn Manning), does just that, and in turn, will help raise awareness and support for the snowstorm disaster victims from South Dakota’s Lakota Sioux tribe. Spencer, who is a Native American from the Lakota Sioux tribe in Idaho and Montana, was compelled to help after hearing of the disaster. In less than a day, Spencer produced a PSA through his production company Urban Dream Productions, enlisting the assistance of his celebrity friends to raise awareness and support to those who have been without power and water for weeks. The PSA urged individuals to “shift the power to the people” and help to empower everyone to create sustainable, lasting change in their communities and countries. In less than a month over 13,000 letters went to Congress as a result of the viral PSA campaign. The event will give attendees the chance to voice the shifts they would like to see in their own communities and will help raise money for the BE THE SHIFT movement.

In addition, Chaske and his partner non-profit UNITED GLOBAL SHIFT are launching a year- long campaign empowering people to BE THE SHIFT that they wish to see in their own communities. Mozes entertainment, whose tag line is “TURN PASSION INTO ENGAGEMENT,” has partnered to launch a long term mobile campaign simultaneously. Utilizing cutting edge technology, people can text BETHESHIFT to 66937 in order to sign the mobile petition bringing attention to the circumstances in South Dakota as well as the overall BE THE SHIFT movement. Mozes excels at entertainment and live events where the mobile phone can be used to enhance the experience.

Additional event sponsors include: One Hope, Industry, Smart Water, Peak PR, Krol, Hansens, Vitamin Water, NCAIED, RES2011, Oxylent, Video Army to name a few.

Event Location:
Industry Nightclub 
643 N. La Cienega Blvd 

Red Carpet arrival 7pm until 8:30pm

Open bar & hor d’oeuvres 7pm until 9pm

For more media inquiries on Chaske Spencer or BE THE SHIFT via United Global Shift, please contact Mona Loring at


About Chaske Spencer

Chaske Spencer plays werewolf leader “Sam Uley” in the popular Summit Entertainment The Twilight Saga film series: New Moon and Eclipse. Prior to New Moon, Chaske starred in the Broadway play, Dracula, playing the title role, performed New York Theatre pieces, at The Public Theatre in NYC and at The Roundabout. He has been in the films: Skins, Dreamkeeper and Steven Spielberg’s Into The West. There is now additional exciting news; Chaske recently booked the lead role of “Virgil First Raise” in the feature film of the book Winter In The Blood (by James Welch). Also, Partnered with his manager Josselyne Herman and veteran producer Ted Kurdyla, his production company Urban Dream is in development on a feature-length documentary and feature film called The Block. Additionally, Chaske expects to soon be starring in All My Relations-- a role created specifically for him. All My Relations is a contemporary Native project that has been developed for television by producers Rene Haynes and Susan England.

About UGS

United Global Shift’s mission is to cause a shift in what is possible for humanity, focusing on the environment, employment, entrepreneurship, health and education. A shift from survival and scarcity to possibility, partnership and peace. UGS designs and delivers conscious full spectrum learning in action programs for individuals, non-profits and corporations. They create and support projects that foster dignity and equity for all in the entertainment, advertising, internet, music, film, television, fashion and sports industries. These projects create a shift in people's thinking and actions.

7080 Hollywood Blvd, Suite 903
Los Angeles, CA 90028

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