openPR Logo
Press release

LeadFormix Publishes White Paper on Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next- Generation Collaborative Platform

10-20-2010 04:35 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: LeadFormix Inc.

LeadFormix Publishes White Paper on Marketing Automation 2.0 -

LeadFormix Publishes White Paper on Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next- Generation Collaborative Platform

San Francisco, CA - October 19, 2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, “Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next-Generation Collaborative Platform”.

The study addresses the issues with the existing marketing automation 1.0 solution, which is all about automating the process within the marketing departments to set up and measure online marketing campaigns. The white paper discusses how marketing campaign automation, when done in a vacuum, is not very meaningful, since there is no integration with the other moving parts within the overall marketing and sales process, making the existing marketing automation 1.0 business segment perfect for disruption.

The study elaborates that marketing automation 2.0 is all about ’collaboration’ to produce leads and accelerate the marketing and sales process at multiple levels. Rather than existing in silos, marketing, sales, channels, and partners can all share a unified ’opportunity view’, establish a more productive deal-flow, and drive success as measured in leads converted to sales opportunities.

This white paper describes the advantages and capabilities of the next-generation marketing automation 2.0 platform, which is built on the basics of the web 2.0 world.

Topics covered in the white paper include:
- Defining Marketing Automation 2.0
- Marketing Automation 1.0: Current Challenges
- Marketing Automation 2.0: Next-Generation
- Marketing Automation 2.0 Architecture
- Benefits of Marketing Automation 2.0

If you would like to download a copy of the white paper, please visit: http://www.leadformix.com/whitepapers.html

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, and India.

For more information, please visit -- http://www.leadformix.com

2975 Bowers Avenue,
Suite 323
Santa Clara, California 95051

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release LeadFormix Publishes White Paper on Marketing Automation 2.0 - Closing the Marketing and Sales Gap with a Next- Generation Collaborative Platform here

News-ID: 148666 • Views:

More Releases from LeadFormix Inc.

CallidusCloud Delivers LeadFormix on Salesforce.com's Force.com Platform to Improve Lead Quality and Speed Conversion
CallidusCloud Delivers LeadFormix on Salesforce.com's Force.com Platform to Impr …
PLEASANTON, CA--(Marketwire - Sep 4, 2012) - CallidusCloud® today announced that LeadFormix™, its Lead Management and Marketing Automation solution, is now integrated with Force.com, salesforce.com's social enterprise cloud platform for building employee-facing social apps. CallidusCloud's LeadFormix solution will help companies extend the value of sales force automation by improving both the quality and quantity of leads captured. Sales teams will be empowered with better lead intelligence by focusing solely on
Galley Inc. Increases Sales Opportunities 420% With CallidusCloud's LeadFormix Marketing Automation Solution
Galley Inc. Increases Sales Opportunities 420% With CallidusCloud's LeadFormix M …
Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that Galley Inc., a leader in designing and manufacturing custom serving lines, has selected CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities. The agreement was signed in the third quarter of 2012. "Since Galley Inc. selected CallidusCloud's marketing automation solution, they have experienced record numbers of leads and sales opportunities," said Shreesha Ramdas, Vice
DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing Effectiveness
DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing …
PLEASANTON, CALIF., May 1, 2012 – Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that DAX Systems, a leading provider of VOIP and CTI telecom equipment, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to optimize its lead generation capabilities and improve the effectiveness of its marketing organization.. The agreement was signed in the first quarter of 2012. DAX Systems will leverage the LeadFormix
LeadFormix Publishes Study Report On The Impact of Google Algorithm Change On B2B Companies
LeadFormix Publishes Study Report On The Impact of Google Algorithm Change On B2 …
San Francisco, CA – April 5, 2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today that it is making available its research report “Impact Of Google Algorithm Change On B2B Companies”. The report analyzes the immediate impact of Google’s recent algorithm change, known as the Farmer/Panda update on search results and organic traffic of B2B websites. Google’s algorithm change

All 4 Releases


More Releases for Marketing

Education Marketing Services Market Professional Report 2022-2029: Enrollment Ma …
Education Marketing Services Market research report highlights key business needs to help organizations to realign their business systems. It also offers the fundamental discoveries and proposals that feature vital reformist industry patterns in the Education Marketing Services industry, subsequently allowing players across the supply chain to foster effective long-haul systems. In addition, It Provides comprehensive information on the evolution of the market offered by the key manufacturers. Click Here For Free
Education Marketing Services market Growth Outlook and Future Opportunities: Agi …
This report studies the global Education Marketing Services market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Education Marketing Services market by companies, region, type and end-use industry. Education marketing is a broad area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has evolved over time and
Education Marketing Services Market 2019 Analysis by Top Key Players Agile Educa …
Education marketing is a broad area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has evolved over time and encompasses numerous marketing related activities such as designing marketing campaigns. “Education Marketing Services Market report” provides key information about the industry, including invaluable facts and figures, expert opinions, and the latest developments across the globe.
Education Marketing Services Market Segmentation to 2023 with Key Players Agile …
A report added to the rich database of Qurate Business Intelligence, titled “Global Education Marketing Services Market Size, Status and Forecast 2023”, provides a 360-degree overview of the worldwide market. Approximations associated with the market values over the forecast period are based on empirical research and data collected through both primary and secondary sources. The authentic processes followed to exhibit various aspects of the market makes the data reliable in
Education Marketing Services Market 2018-2022 Analysis by Major Companies: Agile …
The report on Global Education Marketing Services Market, documents a detailed study of different aspects of the Global Education Marketing Services Market. It shows the steady growth in market in spite of the fluctuations and changing market trends. In the past four years the Global Education Marketing Services Market has grown to a booming value of $xxx million and is expected to grow more. Every market intelligence report is based on
Education Marketing Services Market 2018 to 2022 | Agile Education Marketing, Ed …
A report added to the rich database of Qurate Business Intelligence, titled “Global Education Marketing Services Market Analysis & Forecast 2018-2022”, provides a 360-degree overview of the worldwide market. Approximations associated with the market values over the forecast period are based on empirical research and data collected through both primary and secondary sources. The authentic processes followed to exhibit various aspects of the market makes the data reliable in context