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LeadFormix Publishes Study Report On The Impact of Google Algorithm Change On B2B Companies

04-06-2011 02:00 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: LeadFormix Inc.

LeadFormix Publishes Study Report On The Impact of Google

San Francisco, CA – April 5, 2011 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today that it is making available its research report “Impact Of Google Algorithm Change On B2B Companies”.

The report analyzes the immediate impact of Google’s recent algorithm change, known as the Farmer/Panda update on search results and organic traffic of B2B websites.
Google’s algorithm change was to eliminate content farms and similar sites which were hogging the first few results for certain queries and replace them with more relevant content. This change which has currently been rolled out in the US and impacts 11.8% search queries, resulted in a lot of speculation as marketers worried about how it will affect their marketing efforts and their business at large.

The LeadFormix study documents, how this change in Google search algorithm impacted its B2B clients in the US. The study measured and tracked significant changes in the overall web traffic, search ranking results and keyword positions for some of its clients. This report is based on actual data gathered from across LeadFormix client base.
The highlights of this research report are –

The change in Google’s algorithm has worked in favor of B2B Companies.

Google has rewarded websites with relevant and useful content by improving their rankings in the search result.

For most companies in this report, the website traffic has either improved or remained constant.

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit -- http://www.leadformix.com

Merlin Francis
Director of Communications | LeadFormix
m.francis@leadformix.com
2975 Bowers Avenue,
Suite 323
Santa Clara, California 95051

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