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DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing Effectiveness

05-15-2012 08:31 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: LeadFormix Inc.

DAX Systems Selects CallidusCloud’s LeadFormix Platform

PLEASANTON, CALIF., May 1, 2012 – Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that DAX Systems, a leading provider of VOIP and CTI telecom equipment, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to optimize its lead generation capabilities and improve the effectiveness of its marketing organization.. The agreement was signed in the first quarter of 2012.

DAX Systems will leverage the LeadFormix platform to optimize its marketing campaigns and drive sales with higher lead volumes, better lead quality, and better lead insight.

“The LeadFormix platform will enable us to effectively implement our marketing campaigns and better follow through to maximize their impact on our sales pipeline,” said Ernie Kaminaris, President and CEO, DAX Systems. “The insights provided by the platform will enable our sales team to focus on the right opportunities, connect with the decision makers and close deals faster than ever before.”
CallidusCloud’s LeadFormix provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth.

The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues

The LeadFormix platform is delivered as part of the CallidusCloud platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

About Callidus Software
Callidus Software Inc. (NASDAQ:CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud’s award-winning multi-tenant SaaS applications set the standard for performance management of a company’s sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

About DAXSystems
DAX Systems Inc. is a leading provider of purpose-built telephony applications servers for the SMB and Enterprise marketplaces. DAX Systems telephony applications servers provide independent software vendors (ISVs), developers, systems integrators, telecom distributors and interconnect companies with the performance and reliability necessary to deliver world-class telecommunications solutions. DAX is one of two select server providers to be certified for the AVAYA IP OFFICE line of products. Information about DAX Systems is available at

LeadFormix Inc.
Suite 500 , 6200 Stoneridge Mall Road
Pleasanton, CA 94588
Main Phone: 925-251-2283
Jaijee Jacob

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