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Blue Coat Speeds Return on Investment in Blue Coat Appliances with New Proactive and Personalized Service Offering

10-12-2010 09:04 AM CET | IT, New Media & Software

Press release from: Blue Coat Systems

Nigel Hawthorn, vice president EMEA Marketing at Blue Coat Systems

Nigel Hawthorn, vice president EMEA Marketing at Blue Coat Systems

Dubai, United Arab Emirates – October 10, 2010 – Blue Coat Systems, Inc. (Nasdaq: BCSI), the technology leader in Application Delivery Networking, today introduced the BlueTouch® Cornerstone service offering, a proactive, personalized service that provides a holistic approach to quickly optimizing investments in Blue Coat appliances. The BlueTouch Cornerstone service provides an assigned customer contact for service account management and operational and technical support that includes proactive technical reviews, preventive action plans and best practice recommendations.

“The BlueTouch Cornerstone service provides customers with the account intimacy and oversight they need to support strategic deployments and realize a faster return on investment in their Blue Coat appliances,” said Nigel Hawthorn, vice president EMEA Marketing at Blue Coat Systems. “With this service, customers develop a strong working relationship with an assigned technical point of contact that acts as an extension of their own networking team to align their investment in Blue Coat appliances with their corporate business objectives.”

The BlueTouch Cornerstone service is designed to augment Level 1 and Level 2 support with strategic account management and operational support. An assigned customer contact maintains readily accessible knowledge of the customer’s network and familiarity with the customer’s technical support history. That knowledge facilitates the identification and remediation of risks and accelerates case resolution specific to that customer. Scheduled conference calls and weekly reviews ensure ongoing operational efficiency improvements.

The dedicated service contact works closely with the customer to design a support account management plan based on the unique requirements of the business and in line with the customer’s stated business objectives. The BlueTouch Cornerstone service also provides asset management assistance, including a review and analysis of existing Blue Coat products used by the customer and the development of a lifecycle management plan.

The BlueTouch Cornerstone service includes four sessions of remotely-delivered operational support to help manage deployments, configurations, optimizations, upgrades and migrations. Blue Coat will also conduct a technical skills assessment for the customer to identify training programs that can enhance operational efficiencies.

With the BlueTouch Cornerstone service, customers also have access to optional services such as Professional Services consulting days, training credit days, onsite visit days and additional operational support sessions.

Blue Coat Systems is the technology leader in Application Delivery Networking. Blue Coat offers an Application Delivery Network Infrastructure that provides the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere. This application intelligence enables enterprises to tightly align network investments with business requirements, speed decision making and secure business applications for long-term competitive advantage. For additional information, please visit

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Blue Coat, BlueTouch and the Blue Coat logo are registered trademarks or trademarks of Blue Coat Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

Manal Abi Rafeh
Regional Marketing Manager ME & Turkey
Blue Coat Systems ME
Telephone: +971 4 3911620
Fax: +971 4 3911635

Media Contact:

Colin Saldanha
PR Consultant
Dubai - UAE
GSM: +971 (50) 6400762

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