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Media Monitoring: The Complete Guide

10-08-2010 09:56 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CyberAlert, Inc

Stratford, CT. -- 10/07/2010 -- CyberAlert, Inc. today published a white paper entitled Media Monitoring: The Complete Guide as an educational service to public relations, marketing and competitive intelligence professionals.

The free 26-page guide provides buyers of media monitoring services with everything they need to know to choose the most cost effective media monitoring service(s) for their organizations, including guidelines for selecting and using free media monitoring tools.

The Media Monitoring Guide was compiled from a series of articles on the CyberAlert blog (www.cyberalert.com/blog).

The Complete Guide to Media Monitoring includes a look at the history of press clipping, broadcast monitoring and the more recent online media monitoring services and discusses the most effective uses of each type of monitoring for news and social media.

The Guide devotes an entire chapter to “Determining your Media Monitoring Needs” to assist buyers in developing appropriate requirements and specifications before selecting services for news and social media monitoring.

In the chapter entitled “Press Clipping vs. Online News Monitoring”, the Guide compares and contrasts attributes of the different media monitoring approaches including breadth of media coverage, clipping accuracy, timeliness of clip delivery, management of clips, and cost. The Guide also suggests how organizations can reduce the costs of using traditional press clipping services.

In looking at “Broadcast Monitoring for TV and Radio News”, the Media Monitoring Guide examines how best to monitor national TV networks for news and local broadcast stations for TV and radio newscasts.

The chapter on “Selecting Social Media Monitoring Solutions” includes guidelines on what social media to monitor and how best to monitor each of the different social media. It looks at leading providers of social media monitoring services and offers suggestions concerning use of free online social media monitoring tools.

Because it names leading providers for each type of media monitoring service, the Guide enables buyers to identify appropriate services and vendors to meet their needs.

“Media Monitoring: The Complete Guide” can be downloaded free of charge at https://secure.cyberalert.com/Complete_Guide_to_Media_Monitoring.html.

Founded in 1999, CyberAlert (http://www.cyberalert.com) is a worldwide news monitoring, broadcast monitoring, social media monitoring and media measurement service. Its CyberAlert 4.0 worldwide news monitoring service monitors 50,000+ online news sources each day in 75+ languages in 189 countries. The company's TV broadcast monitoring service monitors the closed caption text of over 2,100 news programs on over 600 TV stations in the Top 100 markets in the United States. For social media monitoring (online word-of-mouth), the NetPinions™ service monitors over 100,000 Web message boards, forums and UseNet news groups for consumer insight about companies, products, key issues and trends. Its BlogSquirrel™ service monitors over 5 million blog postings each day from a total of 50+ million blogs worldwide. CyberAlert VDO™ each day monitors online video clips on 200+ video sharing websites like YouTube. CyberAlert also monitors all Twitter tweets. CyberAlert offers a no-risk 14-day free media monitoring trial of all its services.

Kristin O’Connor
CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
203-375-7200

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