YesStyle joins hands with SM Entertainment for a successful SM Town Live '10 World Tour Los Angeles concert

Leading online fashion retailer YesStyle celebrated the success of the recently concluded SM Town Live '10 World Tour Los Angeles concert, held September 4, 2010 at the Staples Center. YesStyle served as a Diamond Sponsor for the event, partnering with premier South Korean entertainment group SM Entertainment to bring Korean pop's biggest names like BoA and Super Junior to the US for a very special one-night-only concert.

This year's SM Town World Tour included Los Angeles as its first concert stopover outside of Asia, and became a highly anticipated event for US-based supporters of K-pop music. The Staples Center was filled with over 15,000 excited concertgoers eager to see their K-pop music idols up close. Crowd favorites BoA, Kangta, Max and U-Know of TVXQ, Super Junior, Girls' Generation, SHINee, f(x), Trax and Zhang Li Yin brought the audience to their feet. Other SM artists such as Kim Min Jong, Dana and Sunday of The Grace, Go Ara and Lee Yeon Hee drew enthusiastic applause as well.

YesStyle founder and CEO Joshua Lau expressed his appreciation for the partnership forged between YesStyle and SM Entertainment. "It's a rare privilege to be part of such a landmark event, the very first SM Town concert held in the US. Whether through fashion or music, both YesStyle and SM Entertainment share a common vision to promote Asian culture beyond borders. I believe that this concert was the perfect opportunity to further bring the Korean wave to the US," he said.

YesStyle also sponsored the afterparty event, held next door at L.A. Live's Conga Room where special guests, VIPs and the Korean superstars came together in a more relaxed atmosphere. Among those sighted at the party were BoA, Kangta, Max and U-Know of TVXQ, Super Junior's Shin Dong, Kyu Hyun, Henry, Si Won, Hee Chul, and several members of Girls' Generation, SHINee and f(x). YesStyle CEO Joshua Lau presented YesStyle gift bags to several performers as tokens of appreciation.

Nikki Han, SM Entertainment Executive Director and President of SM Entertainment USA, was equally pleased with the success of the partnership. "We are excited for YesStyle's support for the SM Town Live '10 World Tour in Los Angeles and look forward to bigger collaborations in the future," she said.

YesStyle's presence at the concert supports its reputation as the number one online shopping destination for Asian and in particular Korean fashion. With over 300 brands and 20,000 fashion and lifestyle products launched each season, YesStyle offers a comprehensive catalog featuring trends and styles from Hong Kong, Taiwan, Tokyo and Seoul. The company recently celebrated the first anniversary of the YesStyle Store, located at the Stonestown Galleria in San Francisco.

About YesStyle
Online fashion retailer YesStyle offers a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com features an easy-to-use point-and-click interface allowing customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. In 2009, YesStyle opened its first retail outlet, the YesStyle Store, at the historic Stonestown Galleria in San Francisco, California. In an effort to serve growing customer bases in Australia and Hong Kong/China, YesStyle launched two localized sites, YesStyle.com.au and YesStyle.com.hk, in 2010. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.

About SM Entertainment
SM Entertainment is a leading South Korean entertainment and media group involved in planning, production, record distribution, licensing, publishing and talent management. Through unique casting and training of Asian talents as well as music and events production, the company has established itself as one of the leaders of the Korean Wave. SM Entertainment combines music, fashion and cultural trend analysis for its talents and businesses to expand into the overseas market. SM Entertainment is home to a number of best-selling Korean pop artists such as BoA, Kangta, TVXQ, Super Junior, Girls' Generation and SHINee. SM Town began in 1999 as a series of seasonal compilation albums featuring all SM Entertainment artists, and has since become the umbrella name for SM Entertainment artists and projects including the company's annual concert tour. The SM Town Live '10 World Tour kicked off in Seoul in August, and proceeds to Shanghai and Tokyo after the Los Angeles leg.

YESSTYLE.COM LTD.
9/F., Watson Centre, 16-22 Kung Yip Street, Kwai Chung, N.T., Hong Kong

Stefan Janssens
(stefan.janssens@yesstyle.com, tel. +852 2746 6573)

This release was published on openPR.