YesStyle proudly co-presents the 2nd Philippine K-pop Convention

Leading online fashion retailer YesStyle served as co-presenter of the 2nd Philippine K-pop Convention held December 11, 2010 at the Philippine International Convention Center in Manila, Philippines. Organized by the Philippine K-pop Committee, Inc. (KPCI), the first and only non-profit K-pop organization in the country, the event was attended by over 5,000 Filipino K-pop fans from the Metro Manila area and surrounding cities.

Themed as "2010: The Year of K-pop", the one-day-only event was the biggest gathering of K-pop fan clubs in the Philippines, with over 40 booths catering to the participants. The program line-up included a dance contest, cosplay competition and even a K-pop Idol Look-Alike contest. There were also special video greetings from singers Brian Joo, 2AM and Chomp Tan, as well as games, performances and product and album launches featuring K-pop merchandise and memorabilia.

One of the event's highlights was the YesStyle Fashion Show that showcased the latest clothes, accessories and trends from YesStyle, all inspired by some of the most popular Korean groups, celebrities and Asian styles. The convention generated PhP 500,000 which will go to Gawad Kalinga, a local movement that aims to end poverty in the Philippines by building self-sustaining communities.

YesStyle founder and CEO Joshua Lau expressed enthusiasm for the partnership. "As Korean fashion and music continue to inspire so many people, we at YesStyle are proud to be part of such a historic event for K-pop's Filipino fans and to give something back to the greater community," he stated.

Paola Ebora from the Philippine K-pop Convention committee appreciated the gesture of support from fans and sponsors alike. "The 2nd Philippine K-pop Convention is about showcasing how Filipino fans love Korean culture and how it's such a big influence through music and fashion," she said. "Teaming with YesStyle for the event certainly helped us in our goal to make more fans happy and raise funds for a worthy cause."

YesStyle's sponsorship of the event is part of the company's ongoing mission of supporting Asian talents in the arts and raising awareness for causes benefiting the global Asian community. The company's websites - YesStyle.com, YesStyle.com.hk and YesStyle.com.au - serve as a platform for promising Asian fashion and lifestyle designers as well as brands from Seoul, Hong Kong, Taiwan and Tokyo. With over 300 brands and 20,000 products launched per season, YesStyle's catalog is considered one of the most comprehensive online.

About The Philippine KPOP Committee, Inc. (PKCI)
The Philippine K-pop Convention is the flagship event of The Philippine K-pop Committee, Inc., (PKCI), the first and only non-profit K-pop organization in the country. Composed of different local fan clubs, PKCI is dedicated to creating awareness of and appreciation for Korean music and culture, primarily through gatherings and events that include the local K-pop fan community. The Philippine K-pop Convention is organized and supported by over 40 of the biggest local fan clubs in the Philippines.

About YesStyle
Online fashion retailer YesStyle offers a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, YesStyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases in Australia and Hong Kong/China, YesStyle launched two localized sites, YesStyle.com.au and YesStyle.com.hk, in 2010. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.

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This release was published on openPR.