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2010 German Mail Order Conference: Intershop Highlights Emerging Trends and Current E-Commerce Success Factors

09-22-2010 11:31 AM CET | IT, New Media & Software

Press release from: Intershop Communications AG

/ PR Agency: dieleutefürkommunikation
2010 German Mail Order Conference: Intershop Highlights

- Intershop’s strategic partner GSI Commerce presents global trends
- Manufacturers increasingly embracing e-commerce
- New etailers leverage experience of large online stores

Jena, Germany, September 21, 2010 – Intershop Communications AG is presenting solutions and prospects for successful online business at the 2010 German Mail Order Conference. Introduced by Intershop management board member Peter Mark Droste, Steven C. Davis of US-based strategic partner GSI Commerce Inc. will discuss global trends and opportunities in e-commerce. Issues on the agenda include: What drives e-commerce – retailers or consumers? To what extent does e-commerce influence strategic changes in the organization? What fuels the success of major Web stores? Experience from the US and European markets will be a core feature of the presentation.
In “From Manufacturer to Retailer,” Volker John, Intershop’s Area Sales Director for the German-speaking countries, and Andrea Hassel of Gerhard Rösch GmbH will explain how manufacturers have achieved online success. Their presentation highlights the fact that today’s online stores are much more than just a sales channel. Andrea Hassel: “Seeing online stores merely as a means of generating revenue fails to do justice to today’s opportunities. Even pure manufacturers should leverage online options for brand management and customer service, which are pretty unrivalled for getting direct customer feedback on service and products.” Volker John stresses another aspect: “Every e-commerce project is an opportunity to improve business processes along the entire value chain. When managed properly, e-commerce creates value that extends far beyond mere sales figures.”
Attendees can arrange a meeting in advance via the Intershop website:

Topics and dates
- The German Mail Order Conference is taking place together with the Mail Order World show from September 28 to 30 in Wiesbaden.
- Wednesday, September 29, 2010, 12:40 p.m. to 1:00 p.m.: Keynote presentation: “Lessons from the US, Europe & Beyond… Global Trends & Opportunities in E-Commerce” by Steven C. Davis, GSI Commerce, moderated by Peter Mark Droste, Intershop
- Thursday, September 30, 2010, 12:30 p.m. to 1:00 p.m.: Presentation: “From Manufacturer to Retailer – Using E-Commerce to Leverage New Revenue Potential” by Volker John, Intershop, and Andrea Hassel, Gerhard Rösch

About Intershop
The Intershop Communications AG (founded in 1992, Prime Standard: ISH2) is one of the leading providers of innovative and comprehensive e-commerce solutions. With Enfinity Suite 6, the company provides powerful standard software for Internet sales, including all corresponding services as well as online marketing services. On behalf of its customers, Intershop assumes the complete process chain including fulfillment. More than 300 large and medium-sized companies and organizations worldwide bank on Intershop. These include among others: HP, BMW, Bosch, Otto, Tchibo, Deutsche Telekom, Quelle, and Mexx. Intershop is headquartered in Jena, Germany, and has branch offices in further European countries and the United States. For more information, see

Intershop Press Office:
Heide Rausch
Tel: +49.3641.50-1000,,

INTERSHOP Communications AG
Intershop Tower
D-07740 Jena

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