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Capturing New Markets – Intershop Software as Platform for a Successful Internationalization Strategy

11-25-2010 10:32 AM CET | IT, New Media & Software

Press release from: Intershop Communications AG

/ PR Agency: dieleutefürkommunikation
Capturing New Markets – Intershop Software as Platform for

- International sales make store manager’s job far more complex
- Centralized management and region-specific market conditions pose challenges
- Industry analysts confirm Enfinity’s strong internationalization credentials

Jena, Germany, November 24, 2010 – Companies seeking to use the Internet to roll out their sales internationally are soon confronted with hugely varying market conditions. Different languages, character sets, and currencies are just the tip of the iceberg. Tax systems, payment methods and payment providers, shipping costs, and legal requirements also vary widely. However, businesses can leverage the challenges of new markets to their own advantage with Enfinity Suite 6.4, a software product that benefits from extensive experience gained from a host of international projects. Store managers can use it to centrally operate and manage multiple websites for individual regions and choose different layouts for different regions or run campaigns within a specific region. The required product data is maintained on the central system, thus avoiding duplicate effort.

Enfinity Suite 6.4 is designed for international deployment as standard. Internet addresses (URLs) are adapted and site maps generated automatically so that websites are highly visible to search engines in the various countries. A feed engine is also integrated into the system, which submits products to the relevant product search engines, ensuring that the online offering reaches a large audience. The respected industry analysts at Forrester recently confirmed the software’s superior functionality for international use.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services as well as comprehensive online marketing consulting. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia. More information about Intershop can be found online at

More information on internationalization with the Enfinity Suite you can find at:

Intershop Press Office:
Heide Rausch
Tel: +49.3641.50-1000,,

INTERSHOP Communications AG
Intershop Tower
D-07740 Jena

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