Panty Liners Market: Facts, Figures and Analytical Insights, 2018-2027

The feminine care products are gathering strong gains on the back of rising penchant for maintaining personal hygiene. Among all types of feminine hygiene products available in the market, panty liners for personal hygiene is a must to have for women. Panty liner, otherwise known as panty shield, is a thinner piece of absorbent material used to absorb vaginal discharge and maintain the sanity of the vaginal area.

Panty liners are extensively used for daily cleanliness however, they may not be suitable to control heavy menstrual flow. Manufacturers functioning in the panty liners market are forging ahead with new and striking marketing strategies and campaigns to increase public awareness. Market players are incessantly using social media handles for reaching out to a large population as social media has evolved to be a crucial part of people coming from all walks of life. 

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Panty Liners Market- What is the Creating the Hype?

Growing preference for personal hygiene and self-grooming is persuading women to adopt products meant for personal hygiene. The growing demand for panty liners is tied up to several influential aspects such as easy accessibility, affordability, and trend of overcoming the traditional stereotypes or cultural barriers. Rage of social programs, awareness campaigns, commercial ads, and governmental initiatives are further complementing the penetration of panty liners, primarily in the emerging realms.

Furthermore, continuous influence is being exerted by governments on manufacturers of panty liners to come up with new product innovations and formats. The objective is to change perceptions of the society, usher in striking ideas, and encourage women to take immense care of their health. All the aforementioned factors are believed to provide a substantial thrust to dynamics of the panty liners market. Moreover, women are being encouraged to use feminine care products, such as panty liners, which will help them attain confidence and self-esteem. This is also foreseen as a predominant factor pushing the growth of panty liners market.

Panty Liners Market- Trends Transforming the Market Landscape

In the feminine hygiene market, comfort is of paramount importance and has become uncompromising. There exists a school of thought that panty liners need to be positioned sensitively and panty liners with wings are well-furnishing this need. Working women are on the lookout for thinner, smarter, drier, and more absorbent panty liners so that they don’t have to face the inconvenience of changing them frequently at the workplace. Women have started using panty liners during light menstruation instead of using clothes or sanitary napkins, which is positively upping the demand.

Moreover, companies are also experimenting with the packaging formats to seek customer attention. The format of packaging plays a pivotal role in building the brand personality and subsequent perceptions amid the consumer landscape. Furthermore, panty liners designed out of natural materials and natural chemicals are gaining immense traction and exerting a positive impact on the market. Women hailing from developed countries, such as the U.S., are preferring for natural products in the light of several health benefits offered. There are notions prevailing that cervical cancer might be caused due to harmful chemicals & bleaching agents. So, manufacturers can bank on this notion to reap profits with organic and natural polymers. 

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Panty Liners Market- Proliferation of E-commerce to Catalyze Revenue Growth

Skyrocketing number of online shopping websites have enhanced the convenience quotient among customers. “On-the-doorstep” delivery and a variety of products available on the web have induced reluctance among consumers to visit the stores. With a large number of large and small vendors coming onboard, a number of discounts and promotional offers have triggered customers to shop for panty liners online. The products sold online are provided at reasonable prices, are authentic enough, and come with a warranty. These factors are encouraging women across the globe to purchase panty liners from e-commerce websites. Thus, prosperity of e-commerce has a positive impact on the sales of feminine care products such as panty liners.

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