Panty Liners Market Value Projected to Expand by 2027

Panty liner, also known as panty shield, is a thinner piece of absorbent material that is used for maintaining feminine hygiene. In short, panty liners are sanitary napkins which are thinner and narrow that absorb menstrual discharge and daily vaginal discharge. Panty liners can also be used for daily cleanliness, however they are not much suited for medium to heavy menstrual flow during which they have to be changed on a frequent basis. Panty liners are available in different shapes and sizes. For instance, panty liners are designed in such a way that they are fit with thong underwear and are available in sizes that are suitable for light and heavy vaginal discharge. Some of the panty liners have wings which can be wrapped around panties while other have a sticky adhesive on the back of the sanitary napkins that hold them properly in place. Wings however provide extra stability to panty liners.

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Panty Liners- Drivers

Increasing spending power and rising affordability are one of the significant factors that are expected to fuel the growth of panty liners market at a global level. Women have become financially independent which is triggering the adoption of panty liners owing to growing per capita income. Earlier women had to use clothes to absorb menstrual or vaginal discharge, however increasing disposable income and thereby rising affordability drive the panty liners market. Easy availability of innovative products are also contributing to the growth of panty liners market. Manufacturers dealing with feminine hygiene products are launching new panty liners with new developments. Increasing population and rising awareness about maintaining hygiene is also expected to create robust growth in the sale of panty liners.

Panty Liners- Restraints

Daily usage of panty liners can cause yeast or bacterial infection. As panty liners absorb moisture it can also become a reason for unpleasant health issues. An increasing cost of feminine hygiene products is another factor which is hampering the growth of panty liners market. Due to increasing cost of panty liners, women in many regions, especially in the underdeveloped regions prefer to use cloth which is likely to create negative impact on the panty liners market. Regular usage of panty liners is also responsible of rashes on skin and other skin diseases.

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