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India Spread (Jam, Honey, Butter, Cheese, Choco) Market Outlook, 2023

Spread Market Research

Spread Market Research

“As Butter is equivalent to Amul, Chocolate Spread is equivalent to Nutella”: Bonafide Research
Italian confectionery giant Ferrero is the other name for chocolate spreads in the country, as it is having a predominating share in the chocolate spread market, primarily due to its popularity on the social media, especially among the elite consumers.
Most recently, Nutella has caught the fancy of the urban youth who use it in innovative ways to make breakfast more appealing. It is a cool brand for young and old people, and it also enjoys the tag of being a western favourite, and this perception is being encashed by the company in a way that has led to word-of-mouth branding, especially among the young elite class of the country, who love to share their regimens with a hashtag.
According to the report on India Spread (Jam, Honey, Butter, Cheese, Choco) Market Outlook, 2023' published by Bonafide Research, the chocolate spreads market in the country is expected to rise up to more than INR 300 crores in the forecast period 2022-23 owing to the factors like widespread acceptance of bread in daily diets majorly among urban population. Also, increasing use of chocolate spreads as a substitute to butter owing to its low fat content, high nutritive value and easy spread-ability at refrigeration temperatures over food products such as ice cream toppings, croissants, instant hot chocolate are some of the key factors bolstering the market growth. Total chocolate spread market is anticipated to have growth rate more than 15% during forecast period. Though, it has negligible market share in the total spread market around 4%.
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The increasing trend of snackification will add up to the growth of chocolate spread market during the forecast period. In addition to this, the chocolate hazelnut spread is becoming an integral part of every breakfast. Manufacturers are also offering low calorie, gluten free and reduced fat chocolate hazelnut spread to cater to the surging demand from the health conscious people especially in the developed markets.
Nutella has two types of variants under chocolate spread: Chocolate Spread and Hazelnut Spread with Cocoa. Ferrero is manufacturing chocolate spread domestically, while it imports hazelnut spread. It is significant that even though Nutella has not launched any advertisement campaign in the country for its chocolate spread, the company has managed to gain a dominating share in the market. It is so, because people are now aware about the product due to word-of-mouth. It's major rivalry is with Hershey's choco spread and Dr. Oetker's Funfoods in india.
Chocolate spreads are majorly consumed majorly as a spread on toasts, breads and other bakery products such as pancakes, muffins, pitas and waffles . The plain chocolate spread is dominating the market with more than 65% share, and this is expected to decrease in future. Increasing trend in the market is on the account of increasing awareness for healthy breakfast, rising consumer expense on ready to eat food items, and presence of comparatively higher number of Tier-l and Tier-ll cities, which are the major demand generators of chocolate spreads in the country.
‘India Spread (Jam, Honey, Butter, Cheese, Choco) Market Outlook, 2023’ gives a comprehensive analysis of the Spread industry in India. The India Spread market majorly consists of cheese spread, butter spread, peanut spread, honey spread, chocolate spread, jams, jellies and preserves and other spreads like sandwich spread, green chutney, imly chutney, etc.
Among all, honey spread is dominating the market with more than 50% share, owing to its health benefits, such as antimicrobial and immunity boosting properties. Honey and Butter is the major contributor having more than 75% of the market share in the year 2016-17. All these products are segmented into their types and end users i.e. retail and institutional. Other spread which includes green chutney, special sandwich spread, imly chutney etc is expected to have market value around INR 125 crore at the end of forecast period. And it has highest CAGR during review period which was more than 25%. Jams, Jellies and Preserve have least growth rate being oldest category after honey in the country. Retail sales have dominance over institutional in overall spread market in the year 2016-17.
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How it will help solving your strategic decision making process?
- India Spreads Market Size by Value & Forecast
- India Spreads Market Segmental Analysis: By Company, By Product Type, By End User
-India Butter Market
- India Butter Market Segmental Analysis: By Company, By Product Type, By End User
- India Cheese Spread Market
- India Cheese Spreads Market Segmental Analysis: By Company, By Product Type, By End User
- India Chocolate Spread Market
- India Chocolate Spreads Market Segmental Analysis: By Company, By Product Type, By End User
- India Peanut Butter Market
- India Peanut Butter Market Segmental Analysis: By Company, By Product Type, By End User
- India Honey Market
- India Honey Market Segmental Analysis: By Company, By Product Type, By End User
- India Jams, Jellies and Preserves Market
- India Jams, Jellies and Preserves Market Segmental Analysis: By Company, By Product Type, By End User
- India Other Spreads Market- Average Selling Price
- Product, Variant & Pricing Analysis
- Product Variant Information
- Key Vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Spread in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company which provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest growing market research and consulting company offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world.

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