A person in his lifespan of 60 years contributes almost 17 years in sleeping and choosing a better mattress makes the sleep even peaceful.
The domestic mattress market has witnessed a growth in recent years on account of rising penetration of the organized sector. Growth of the organized sector is fuelled by increasing demand for good quality mattresses by upcoming foreign players, growing health consciousness and entry of new players in the organized segment of the mattress industry. Most of the organized brands in the mattress industry are reporting bullish growth. The unorganized players don't endanger them as they are trying their best to reach consumers of all the cities across India via their exclusive franchisees or dealers. As the organized sectors are evolving, it has given a chance to the startups to grow in this market. The startups have brought lot many innovations in the mattress market such as Compressing and roll-backing inner spring beds, Latex alternative foam, individually pocketed spring technology, etc. Such type of changes allows in the mattress section helps a person to get a peaceful sleep.
According to the report "India Mattress Market Overview, 2020-2025" the Indian mattress market has grown at a CAGR above 11% in terms of value. The overall mattress market is divided into four pricing segments luxury, premium, mid and economy segment. Luxury and the premium segment are widely prevalent in tier 1 cities which have the most significant presence of the institutional sector. The institutional sector includes hospitals & nursing rooms, resorts, educational institutions with hostel facilities, government offices, retail, restaurants, etc. Tire 1 cities are highly dominated by the institutional sector as compared to the residential sector. On comparing the revenue generated from the tire one cities to tire two cities, the latter has the upper hand as those cities have the presence of residential as well as the institutions' sector in large numbers. Tire 2 cities are the largest buyers of the mid and economy segment of mattresses. The organized mattress market is mostly limited to tire one and few of the tier two cities, but it has shown a growth at a faster rate at a CAGR of nearly 17% as compared to the unorganized sector. Apart from these two types of cities tire three cities being the smallest contributor in the Indian mattress have shown the fastest adaption in recent years.
With the understanding of the pricing of a mattress, its preference also depends on the sizes of the mattress like king size, queen size, double and single size. King and Queen Size mattresses are usually priced higher and thus contribute more towards revenues. In contrast, volumes are large in single and double size mattresses, but due to the lower pricing of these mattresses, they tend to capture less revenue share in the market. King size mattresses are growing in popularity and comfort is the most crucial factor while choosing them. King size beds are used by couples that want the maximum amount of sleeping space. This bed size is also preferable for families having children or pets that share the bed.
On the other hand, Queen Size mattresses provide more width than a full-size mattress, which adds additional comfort for two sleepers. With the dimensions of 60 inches wide by 80 inches long, the queen size mattress is the right choice for guest rooms and smaller master bedrooms. However, with the growing youth population in the country and young ones moving out of home towns, single size mattresses are expected to grow in the coming years.
Previously, the mattress market had only a few domestic players in the organized segment. But with growing opportunities in the industry, many new players have entered the space. Not only local players, but foreign players are also entering the Indian market for their geographical expansion. The increasing number of players in the organized mattress segment will give more exposure to the industry and will help snatch the market from unorganized players. Startups have emerged as a new emerging trend in the Indian mattress market with innovation in their products. There are some new entrants into the market they are Wakefit, Wink & Nod, Sunday, SleepyCat and have to make their mark with the innovation they brought in this sector. Some of the big players in this sector are Kurlon enterprise limited, Sheela foam limited, Peps industries limited, Spring well mattress private limited, Coir foam India Private limited.
Scope of the report:-
o Global Mattress Market Outlook Value and forecast
o India Mattress Market Outlook Value and forecast
o India mattress market Overall Production
o India overall mattress Market Size by Value and forecast
o India mattress market share by end-user
o India mattress market share by price segment
o India mattress market share by the size of mattress
o India mattress market share by tire
o India mattress market share by metro cities
o India Organized Mattress Market Outlook
o India organized mattress Market Size By Value and forecast
o India organized Market online and offline mattress market
o India organized mattress market share by company
o India organized mattress market share by type
o India organized mattress market share by mode of distribution
o India mattress market Product, Price and Variant Analysis
o India mattress market import and export analysis
o Company Profiles top 5
The approach of the report:-
This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team in order to find out more.
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas - Sales & Marketing Manager
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Vadodara, Gujarat 390007
About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company that provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest-growing market research and consulting companies offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition, and recommendations from clients across the world.
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