India Air Freshener market looks attractive with frequent launch of innovative products.

A variety of fragrance of the air fresheners helps to bring change in one's mood bringing in the amount of joy and freshness in one's life.

Lots of people use air fresheners in their homes in their cars in their bathrooms to make their homes have a wave of fragrance and refresh one's mood. The air fresheners not only smell good but it allows you to choose the smell you like to be with and install them anywhere you like to get rid of the bad odors. Being at home there are situations like sticking toilet, burnt food while cooking or other things with bad smells above all pleasant air fresheners helps you to get at least an illusion that the house is still clean and with fragrance. There are many advantages that air fresheners provide such as it makes one happier and gets high work efficiency, fresh air allows one to think better and increase the level of energy, etc. The India Air Freshener market has been buzzing with a lot of activity in recent times. Using an air freshener which was just used for removing bad odor presently considered as the need of the time as acknowledged as a style statement. What used to be a neutralizer for bad odors is now becoming a style statement in India. A lot of Indian, as well as international players, have entered this nascent market with various types of products in this category with lots of innovation.

The overall air freshener market is consisting of a number of different forms of products like sprays/aerosols, electric air fresheners, gels, candles, car fresheners, room and bathroom fresheners. According to the report "India Air Freshener (Aerosol, Block, Gel, AC Vent, Electric, Liquid, Candle) Market Overview, 2020-2025" published by Bonafide Research electric/automatic air fresheners have been the trending market with the fastest growing CAGR of above 21% and is expected to continue its trend further. Godrej Consumer Products Ltd. one of the prominent company in the market have launched its newest product in the electric/automatic sector with the name Godrej aer smart matic as India's first Bluetooth enabled smart home fragrance for home, office and living space. Along with that Reckitt Benckiser (India), Private Limited with its brand Air Wick have the product under the category life scent automatic sprays with and experience of three fragrance such as white floral, sweet melon and subtle vanilla in one spray. Liquid air freshener is majorly used in commercial space mostly used in places like malls, institutions or corporate with electric diffusers. They can refill the fragrance and it can provide continuous fragrance and low to the pockets as well. Such advantage of being cheap, long-lasting and easy availability of the products makes it as growing and trending products in the Indian market.
Reed diffusers are one of the trending products in the market as it`s a practical way to add constant fragrance to any room including office cabin without the use of heat or flame. The question arises that how it works? Reed diffusers deliver fragrance using a simple wick system: fragrance oil seeps up through reeds or sticks, dispersing scent into the air. The benefit of this reed diffuser is that it doesn't require turning on the lights, not require plugging in and using, can't get blown out, doesn't produce flames and cause no damage. Reed diffusers will give you a scent that's more consistent than candles or incense in worry- and hassle-free manner but the disadvantage is you cannot turn off the diffuser. Companies have been innovating themselves continuously with the innovations in the products. The Gel technology has been transformed into Slim Gel technology and has been widely used for bathrooms with long-lasting fragrance at a cheaper rate. The newest product in the market is by Godrej with is product Godrej aer pocket that lasts up to 30 days and at a minimal price. Another air freshener product with comparatively less price is Odonil Zipper and smile.

The markets of air fresheners have the huge opportunity to reach out to the large customer base as the awareness about the products and about sanitation has been increasing. The government's initiatives of building homes and toilets and spreading sanitation awareness can play a huge role in building the air freshener market. The government have sanction nearly 1.03 Crore houses, above 9 crore toilets built in recent years. This will help the companies to reach out to the consumer base of the rural sector make them aware will make them build the market.

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