Artificial intelligence in Social Media Market Business Growth, Regional Trends, Development Status by Google, Facebook, IBM, Adobe, Systems, Salesforce, Twitter, Snap

Market Highlights:

The AI in social media market is presumed to garner U.S.D 2.6 billion during the forecast period (2018-2023). The market is considered to register 28.6 % CAGR owing to the increased use of AI-enabled smartphones, asserts Market Research Future. Artificial intelligence (AI) is gaining prominence as modern-day consumers are active on social media. With growing number of social media influencers, rising volume of social media influencers, increasing number of requests for service through social media channels, and marketers from several end-user industries such as telecommunication, BFSI, and E-commerce are exploring AI-based tools in order to influence the power of social media.

October 31, 2018: A Purdue professor is combining machine learning with models of social behavior and relationships in order to read between the lines of text and capture the author's intent. This technology can help to identify the biases in news articles, and social media posts and judge the information's validity.

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Major key Players

• Salesforce (US),
• Google (US),
• Facebook (US),
• AWS (US),
• IBM (US),
• Adobe Systems (US),
• Baidu (China),
• Twitter (US)
• Snap (US).
Other emerging players in the AI Social Media market are Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).

Drivers and Constraints Impacting the Market

The ever-changing ambiance of the social media platforms is making harder for the companies to excel, which is the primary reason they are switching to AI-based technologies. It helps them to analyze everything on social media and convert information into tangible data. With the rising adoption of AI-based technologies for several applications in social media coupled with the utilization of AI-enabled smartphones, the global market for AI in social media is considered to flourish during the assessment period. The prime objective of any company in the AI social media market is to maximize user data. The implementation of AI is taking the social experience to new heights. AI collects and analyzes data efficiently to increase revenue opportunities and maximize U.S.er experience. Social media market leaders use AI for predictive measures as well as solving issues quickly. Such factors are further stimulating the market during the review period.

On the flip side, slow digitization rate and limited number of AI experts are highly affecting the adoption of AI technology in some of the emerging economies, which is further impeding the market growth.

AI in Social Media Market: Segmental Analysis

AI in social media market has been segmented on the basis of technology, application, component, enterprise size, end-U.S.er, and region.
By mode of technology, AI in social media market has been segmented the AI in social media market has been segmented into deep learning, machine learning, and natural learning process (NLP). The NPL technology is used to collect, analyze, and visualize customer-related data like responses to services and products. This technology is also used to understand human languages through virtual chatbots. The use of NLP technology has been presumed to increase which offers 24/7 services to their customers.
By mode of application, AI in social media market has been segmented into customer experience management, sales and marketing, predictive risk assessment, and others.
By mode of component, AI in social media market has been segmented into services and solutions.
By mode of enterprise size, AI in social media market has been segmented into SME and large enterprise. Among these, the SMEs segment is considered to dominate the global market during the assessment period. The growth is attributed to the rising demand for the implementation of AI technology with social media platforms.
By mode of end-user, AI in social media market has been segmented into BFSI, media and advertising, retail and e-commerce, public utilities, education, and others.

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Regional Insights

Geographically, the AI in social media market span across Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).
Among all the regions, North America is presumed to dominate the global market in terms of revenue. The growth is attributed to the presence of market giants, availability of high government funding, and strong technical adoption base in this region. Also, the outburst of cloud-based services in economies such as Canada and the U.S. are contributing to the growth of the market in this region.
Asia Pacific is considered to register the fastest growth rate owing to the increased penetration of smartphones coupled with healthy expansion of social media U.S.er base. This region is also experiencing growing demand for cloud-driven solutions which is further resulting in the rising investment and advancements in the media & advertisements and retail & e-commerce sectors.

Intended Audience

• Application providers
• System integrators
• Consultancy firms
• Service providers
• Data integration service providers
• Managed services providers
• Artificial intelligence developers

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This release was published on openPR.