openPR Logo
Press release

McCann Detroit Strengthens Presence In Medical Category

01-11-2007 03:36 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CJPS Enterprises

McCann Erickson Detroit has been awarded the strategic, creative and media responsibilities for promoting the new Michigan Life Science Pipeline. The Pipeline is a mechanism designed to make it easier for companies both outside the state and within the state to grow their life science business in Michigan, quickly and profitably. This latest account win is further evidence of McCann Detroit's increasing expertise in the life sciences area, fueled by last year's Detroit Medical Center account win.

Funded as part of the 21st Century Jobs Fund initiative signed into law last November, the Michigan Life Science Pipeline will help companies leverage the technology, intellectual property and manufacturing capability in the state, and facilitate access to funding. CJPS Enterprises of Bloomfield Hills, Michigan (www.cjps-enterprises.com), directs Pipeline communications and assists companies that want to form profitable alliances. “We are excited to help companies grow their medical device and life science business in the state of Michigan.

The State of Michigan has great resources and a $2 billion jobs fund that can be unleashed to propel us into the 21st century,” said Christophe Sevrain, CEO of CJPS Enterprises.

McCann's DMC campaign has provided momentum in this area. The new “Rebel”campaign put DMC on the front burner of public opinion as the one group of Detroit area hospitals that is on the patient's side (instead of the medical establishment). The campaign features the theme, “A better way to get better.”

Garry Neel, McCann Worldgroup Detroit CEO states, “McCann is finding that our skills in technical communications combined with our creativity and Worldgroup resource pool can provide our life sciences clients with the necessary tools to make an immediate and profound impact in the market place. We are pleased that this specialty is being recognized and rewarded.”

McCann Detroit's expertise in the medical category was recently acknowledged at the 2006 MarCom Creative Awards, an international marketing and communications competition. McCann Erickson garnered one Platinum and two Gold awards. In addition to bringing home the Gold for the Delphi OEM print campaign, McCann won two awards for Delphi Medical Systems work. This print marked Delphi's move into the medical devices space with a clean, stylish effort built around Delphi's core connectivity product.

About McCann Erickson
McCann Erickson's Birmingham, Mich. office creates advertising and integrated marketing communications programs for Buick Motor Division; General Motors Corporation (Corporate Advertising); Delphi; Honeywell Consumer Product Group's Prestone, FRAM and Autolite divisions; Detroit Medical Center; Travel Michigan; and a variety of other clients.

McCann Worldgroup is the world's largest multinational advertising agency system, with operations in 131 countries. It is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). To find out more about McCann Erickson, visit its Web site at www.mccann.com.

Contact:
Marci Benson, McCann Erickson, marci.benson@mccann.com, 248.203.8260

Michelle Nee, CJPS Enterprises, michelle@cjps-enterprises.com, 248.593.1264

CJPS Enterprises for business developing strategy, business growth strategy in medical device manufacturing, new technology medical device by Christophe Sevrain.

CJPS Enterprises
39533 Woodward Avenue, Suite 175
Bloomfield Hills, MI 48304 USA
Fax: +1.248.593.1265
Michelle Nee, CJPS Enterprises, michelle@cjps-enterprises.com, 248.593.1264

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release McCann Detroit Strengthens Presence In Medical Category here

News-ID: 14411 • Views:

More Releases from CJPS Enterprises

Creative Technology Services Joins Forces with CJPS Enterprises
Creative Technology Services, or CTS, (ctsmius.com) has retained the services of CJPS Enterprises, LLC, (cjps-enterprises.com), the high-growth strategy firm, known for its speed and results. CTS is continuing to focus on customer diversification, and on adding to the market segments that it currently serves in the medical device industry, since its spin off from well-known automotive supplier MSX International, last year. CJPS Enterprises, a hands-on consulting firm with a
Michigan Life Sciences Pipeline to Kick Off MichBio Expo
The Pipeline events are scheduled from 1-5 pm at the Lansing Center, Lansing, Michigan on October 16, 2007 and include: Governor's Roundtable on Commercialization and Innovation in the Life Sciences. This high-level program will focus on larger policy issues affecting the commercialization of Michigan's life sciences industry. In a moderated discussion, a blue-ribbon panel of industry, entrepreneurial, investment, business, and technology experts will discuss a variety of relevant topics including
CJPS Enterprises Supports Oakland University's Breakthrough College Education Pr …
BLOOMFIELD HILLS, MI – June 12th, 2007 - CJPS Enterprises LLC (cjps-enterprises.com) joins forces with a distinguished list of visionary companies who are demonstrating their commitment to building the talent for Michigan’s future by supporting Oakland University’s ATiB (Applied Technology in Business) program. With ATiB, CJPS Enterprises wants to make a positive impact on the community by enriching college education in Michigan. CJPS Enterprises, a hands-on consulting firm specializing in
University of California Licenses 4 Inventions to DDI Engineering
SAGINAW, MI - June 6, 2007- DDI Engineering's new medical division, DuPeron Medical Systems, announced today that it has licensed worldwide exclusive rights to four pieces of Intellectual Property from the Regents of the University of California. DDI engaged CJPS Enterprises, LLC, cjps-enterprises.com, to identify these technologies, and help negotiate the agreement, which will have the effect of providing more value to DuPeron Medical Systems' customers and partners in the

All 5 Releases


More Releases for McCann

Brand Activation Service Market to See Huge Demand by 2032: Dentsu, Edelman, McC …
HTF MI just released the Global Brand Activation Service Market Study, a comprehensive analysis of the market that spans more than 143+ pages and describes the product and industry scope as well as the market prognosis and status for 2025-2032. The marketization process is being accelerated by the market study's segmentation by important regions. The market is currently expanding its reach. 𝐌𝐚𝐣𝐨𝐫 Giants in Brand Activation Service Market are: Ogilvy, Interbrand, Landor,
Brand Activation Market Rewriting Long Term Growth Story | Publicis, McCann, Geo …
HTF MI recently introduced Global Brand Activation Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2024-2032). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence. Some key players from the complete study are Edelman, Interbrand, BlueFocus, Ogilvy, Publicis, Dentsu, BBDO, Leo Burnett, Landor, McCann, Grey Group,
Interview with the Author of The Art of Mindkeeping - Stacey McCann
Stacey McCann is not merely an author but a natural-born healer, pioneer in human technology and evolution, and a Lumen. From a young age, her journey with unique consciousness led to a transformative moment when she healed her infant son's breathing issues, fully embracing her innate gifts. For over three decades, Stacey has honed her expertise in Mindkeeping, guiding others to live from a higher state of being. Based in
Stacey McCann Releases New Book - The Art of Mindkeeping
Unlock the secrets of your spirit within. The Art of Mindkeeping guides you on a profound journey to a higher state of being. Stacey McCann is pleased to announce the release of her new book The Art of Mindkeeping: The Secret to Activating Wisdom, Healing, and Spiritual Fulfillment through Lumen Consciousness. This transformative self-help book explores the profound realms of spiritual growth, healing, and self-discovery. Are you yearning for a higher state
Demolition Robots Market Next Big Thing | Major Giants Conjet, Husqvarna, McCann
The research reports on "Demolition Robots Market" report gives detailed overview of factors that affect global business scope. Demolition Robots Market report shows the latest market insights with upcoming trends and breakdowns of products and services. This report provides statistics on the market situation, size, regions and growth factors. An exclusive data offered in this report is collected by research and industry experts team. Download FREE Sample Report @https://www.marketintellix.com/sample-request/global-demolition-robots-market-97344 The report provides
Augmented Reality for Advertising Market to Witness Massive Growth by Catchoom, …
Stay up-to-date and exploit latest trends of Augmented Reality for Advertising Market with latest edition released by AMA. Augmented Reality for Advertising Market Comprehensive Study is an expert and top to bottom investigation on the momentum condition of the worldwide Global Augmented Reality for Advertising industry with an attention on the Global market. The report gives key insights available status of the Global Augmented Reality for Advertising producers and is an