Virtual Fitting Room Market - Physical Store Segment is Expected to Dominate the Market

A quickly evolving competitive environment, seismic shift toward advanced shopping, and the continuously changing opinions of highly informed customers are leading to a new perception in the retail industry. Fashion retailers are adopting virtual fitting rooms to drastically enhance the online as well as in-store shopping experience and save shopping time of their customers. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026.

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Right from providing analysis of changing capital investment patterns by retailers on integrating advanced technologies in their stores or implementing new features in their e-commerce websites and apps, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions.

The demand estimates of the virtual fitting room market have been broadly analyzed by segmenting it on the basis of end-users, which includes e-commerce and physical store. Physical store is further bifurcated into Apparel, jewelry & watches, eyewear, and others (shoes, cosmetics).

Based on component, the market has been segmented into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Of these, customized hardware segment has been further segregated into smart mirrors, screen/display, and others (sensors, etc.).

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Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance.

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