POP Display Market is Expected to Reach US$ 16,963.4 Mn by 2026
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Theglobal POP display marketis projected to expand at a significant growthrate due to the increasing trend ofproduct branding with the adoption of POP displays. POP displays play an important role in the branding and promotion of products. POP displays attract the customers at the point of purchase or point of sale.Market players are continuously enhancing their research and development expertise to design creative and portable POP displays. Also, the increasing demand from retailers to sell and display their merchandise items is expected to augment the POP display market.
The global POP display market has been broadly segmented based on product type, material type, sales channel, application, and region. In terms of product type, the market is segmented into counter display, floor display, gravity feed, pallet display, side kick display, dump bin display, clip strip, and other POP display. Based on material type, the market is classified into corrugated board, foam board, plastic sheet, glass, and metal. On the basis of sales channel, the market is segmented into hypermarket & supermarket, departmental store, specialty store, convenience store, and others. In terms of application, the market is classified into food & beverages, cosmetics & personal care, pharmaceuticals, printing & stationary, electronics, automotive, and others.
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In terms of region, the global POP display market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. According to the research study, the floor display product segment held a significant share of the POP display market. The segment is anticipated to expand at a CAGR of 6.3% during the forecast period and is anticipated to remain dominant over the forecast period.The counter display segment is expected to expand at a CAGR of about 5.7% over the forecast period. Gravity feed display, clip strip, and other POP display segments are expected to expand at a decent growth rate. Based on material type, the corrugated board segment of the POP display market held a prominent share of about 61.7% in 2017, followed by the metal segment.
Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations
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