Press release
Morocco Advertising Expenditure to grow 15% in 2010
Among all media, Television was the one that benefited most from the rebound in ad sales. TV channel 2M, which was established in 1989 by the largest Moroccan economic conglomerate ONA before being sold to the state 7 years later, saw its ad revenues jump 35% in H1. Al Aoula, owned by Morocco’s public broadcaster SNRT, enjoyed a 20% increase in advertising sales in the first semester. However, for the newspaper and magazine sector, ad expenditure stalled, as the industry faced an increasing competition from outdoor (30% in H1) and from radio (+9% in H1), the popularity of which has been growing greatly in recent months.
In 2009, the advertising market had registered a slow yet positive growth in revenues; ad spending went from a 25% increase in 2008 to a 5% growth last year. The slowdown was mainly caused by multinational companies cutting down their ad spending; the predominance of local advertisers in the media landscape has played a key role in cushioning the impact of the crisis on the Moroccan market.
Ad expenditure is expected to rise 15% in 2010. This trend should be confirmed next month, which corresponds to the holy month Ramadan, as ad spending tends to reach its highest levels during this period.
Detailed figures and analysis of Q1 2010 pay and free TV revenues worldwide are now available through Dataxis Intelligence’s market research service.
Dataxis is a leading market research company in the telecom & media sector with operations in 4 continents. Dataxis provides market analysis and business intelligence to leading global institutions in the mobile, broadband, media and entertainment markets.
Dataxis Headquarter
8, Rue Armand Moisant
75015 Paris - France
Laila Zemrani
Dataxis Morocco
3 Rue Calavon Boulevard Abdelmoumen
Casablanca - Morocco
e-mail: laila.zemrani@dataxis.com
00212 (0)537 570 992
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Morocco Advertising Expenditure to grow 15% in 2010 here
News-ID: 140649 • Views: …
More Releases from Dataxis
Germany’s DVD market remains strong, Blu-ray shows a bright outlook
At a time when the home video market appears to be doomed in many countries, specially in those where piracy and / or digital usage are spreading at a rapid pace, Germany’s home video industry continues to hold steady, reaching record levels. This trend, along with the surge in Blu-ray sales and attractiveness of 3G among German consumers, portends a bright outlook for the market in the coming months.
In 2009,…
Top five Cinema markets account for nearly 60% of global Box Office
With 1.3 billion movie admissions, the U.S. cinema market generated a record of US$ 10.6 bn in revenues in 2009, or 36% of the worldwide box office, far ahead of Japan, the second ranked country in terms of annual box office receipts. India, which records each year nearly three times as many movie goers as does the U.S, comes third in worldwide cinema revenues. This paradoxical situation can be explained…
Spain: Mobile revenues down by 12% in a semester
Spanish mobile market like the country’s other economic sectors has been navigating in a storm during the last semester to March 2010 when some key performance indicators turned red. Thus, both subscriptions to mobile services and revenue generated by operators proved to be disappointing as featured it well the chart below based on Dataxis Intelligence recent updates.
As a matter of fact, Spanish mobile market revenues tumbled at just over €3.9…
What future for the Motorola conglomerate ?
With declining sales results, Motorola is still in a restructuring phase. Recently, Nokia Siemens Networks was reported to be in talks with Motorola to acquire its Networks business.
What are the sizes of different entities?
Motorola has currently four businesses: Mobile Devices, Home, Enterprise Mobility Solutions and Networks.
The company is planning to separate in two independent companies, one dedicated to Mobile devices and Home businesses; the other to Enterprise Mobility and Networks…
More Releases for Morocco
Discover the Heart of Morocco with Marrakech Morocco Travel
Image: https://www.abnewswire.com/upload/2025/07/6e6348afa6d3cbf702a9c3cfb542a92d.jpg
Marrakech, Morocco - July 11, 2025 - For those dreaming of golden desert dunes, bustling souks, and timeless kasbahs, Marrakech Morocco Travel is opening the doors to unforgettable Moroccan journeys with a complete range of private and shared tours now departing from Marrakech, Fes, Casablanca, Tangier, and Agadir.
As a local tour agency founded by passionate Moroccan travel experts, Marrakech Morocco Travel offers more than just sightseeing - it delivers…
Embark on an Unforgettable Morocco Desert Tours and Experience the Magic of Moro …
Morocco - May 29, 2025 - Morocco Desert Camps & Desert Tours is thrilled to announce its latest offerings, providing travelers with an unparalleled opportunity to explore the enchanting landscapes of the Moroccan Sahara. From the golden dunes of Erg Chebbi to the cultural richness of Berber villages along the Atlas Mountains, our Morocco Desert Tours are designed to deliver an immersive and authentic desert experience for all travelers and…
Morocco: Eddyafa Travel's Best Tours & Day Trips
EDDYAFA TRAVEL offers personalized experiences tailored to every adventurer's dream.
California - April 30, 2024 - Morocco, renowned for its captivating fusion of vibrant culture, storied history, and breathtaking landscapes, beckons travelers in search of unforgettable experiences. Embark on a distinctive journey with Eddyafa Travel's meticulously curated selection of Morocco desert tours [https://eddyafatravel.com/] and day trips, meticulously designed to immerse travelers in the allure of this North African gem. Whether one's…
Morocco Fitness Services Market, Morocco Fitness Services Industry, Covid-19 Imp …
Fitness Centers in Morocco are regularly upgrading their services by introducing new trainings such as Pilates, CrossFit, Water trainings and more
Specialized Fitness Programs: Specialty fitness programs that focus on a particular style of exercise, piece of equipment or even philosophical approach are exploding across the country. Some focus on interval training, others on yoga or Pilates, on stationary bicycles (spin) or any number of other trainings
Increase in Demand for Water…
Morocco: Country Intelligence Report 2018 (Maroc Telecom, Orange Morocco, Inwi)
A new independent 42 page research with title 'Morocco: Country Intelligence Report' guarantees you will remain better informed than your competition. The study covers geographic analysis that includes regions like Morocco, North America, Europe or Asia and important players/vendors such as Maroc Telecom, Orange Morocco, Inwi, beIn Sports, OSN, ART With n-number of tables and figures examining the Morocco: Country Intelligence Report, the research gives you a visual, one-stop…
Agrochemicals Market in Morocco
ReportsWorldwide has announced the addition of a new report title Morocco: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports.
The report “Morocco: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A…
