Press release
Morocco Advertising Expenditure to grow 15% in 2010
Among all media, Television was the one that benefited most from the rebound in ad sales. TV channel 2M, which was established in 1989 by the largest Moroccan economic conglomerate ONA before being sold to the state 7 years later, saw its ad revenues jump 35% in H1. Al Aoula, owned by Morocco’s public broadcaster SNRT, enjoyed a 20% increase in advertising sales in the first semester. However, for the newspaper and magazine sector, ad expenditure stalled, as the industry faced an increasing competition from outdoor (30% in H1) and from radio (+9% in H1), the popularity of which has been growing greatly in recent months.
In 2009, the advertising market had registered a slow yet positive growth in revenues; ad spending went from a 25% increase in 2008 to a 5% growth last year. The slowdown was mainly caused by multinational companies cutting down their ad spending; the predominance of local advertisers in the media landscape has played a key role in cushioning the impact of the crisis on the Moroccan market.
Ad expenditure is expected to rise 15% in 2010. This trend should be confirmed next month, which corresponds to the holy month Ramadan, as ad spending tends to reach its highest levels during this period.
Detailed figures and analysis of Q1 2010 pay and free TV revenues worldwide are now available through Dataxis Intelligence’s market research service.
Dataxis is a leading market research company in the telecom & media sector with operations in 4 continents. Dataxis provides market analysis and business intelligence to leading global institutions in the mobile, broadband, media and entertainment markets.
Dataxis Headquarter
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75015 Paris - France
Laila Zemrani
Dataxis Morocco
3 Rue Calavon Boulevard Abdelmoumen
Casablanca - Morocco
e-mail: laila.zemrani@dataxis.com
00212 (0)537 570 992
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