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New foresight report explores the Future of Retail

11-23-2018 09:27 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: The Future Of

The Future Of

The Future Of

The Future of Retail is a foresight report, developed by industry experts and thought leaders, which assess social and economic trends, with emerging technologies, to identify possible future scenarios for the retail industry. Among the many trends presented: the increasing digital and social divide of developed societies, within the context of emerging agile smart cities of the future. From a technological point of view, the report looks at trends built upon big data, AI, connected mobility, AR and VR: personalized stores, self-driving mobile shops, check-out free stores and the role visual and voice search can play both online and offline.
The report also introduces three weak signals: the hybridization of retail, pop-up stores at home and the potential convergence of retail with non-adjacent industries.

About the collection
“The Future of” is a collection of foresight reports across a wide range of industries. The objective of each report is to provide the reader with a foresight approach to any specific sector, within the boundaries of the meaning of the notion of foresight.
As part of the future studies, foresight is a participatory, co-creative, design-based discipline, which requires interaction among various stakeholders. Within this umbrella, “The Future of” reports provide an incipit to the creative process, and therefore they do not aim at providing fully defined creative scenarios, which can only be the output of a co-creative process with the stakeholders.
Nevertheless, the reports provide a relevant and insightful snapshot on the trends, signals and technologies, which are necessary components of the foresight process. However, when pos¬sible, creative scenarios will be included, as an inspiring platform, and not as an undisputed destination of the creative journey.

The Future Of, is the first and only online marketplace for foresight reports and design-centric insights.

The Future Of
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