Social Media Management is Changing the Rules

TORONTO— June, 8 2010 Negenit Corporation, a leading business consulting and advisory services firm today announced its new Social Media Management (SMM) consulting program. This service supplements current Internet Marketing programs and provides corporate management with a comprehensive set of resources and tools to develop, implement and manage an on-going Social Media Management environment. SMM is a scalable service that will benefit small, medium and large enterprises and will enhance and support existing marketing tools, agencies and resources that a company may already have in place. The SMM service will provide planning, project management and advisory services to empower executives to manage change, process, governance and costs and to ensure the success of the corporate Internet Marketing Strategy.

Social Media is just one element of a successful Internet marketing strategy. In today’s technology world, a corporation needs to embrace social media to create new messaging and opportunities for their target marketplaces. The opportunity to reach new audiences is large but the corporation needs to put governance and controls in place and fully support the time, energy and resources to manage such programs. Many projects fail to realize the full benefits of a new initiative for a variety of reasons. While programs can be created utilizing outsourcing or having existing staff manage the project and on-going support, this does not take into account the other business functions that need to interact for ongoing program success and subsequent customer opportunities. A successful SMM requires corporate controls and governance in place on an ongoing basis with strong communication between business functions and managed by an experienced management team.

Negenit works with companies to help them understand and navigate through all the options, but more importantly creates the business case for change. Social Media Management is a blend of the elements that make up an Internet Marketing

Strategy. It’s about business transformation and optimization, and the alignment of people, process, technology and risk. Our SMM service includes:
Strategy: We identify and qualify a corporate initiative by developing the business directive and justification for implementing a Social Media Management strategy.

Tactical: We develop the detailed project plan for achieving the business directive, including architecture, resources, communications, budget, scope, schedule, and locations.

Execution: We manage the plan through design, acquisition, construction, validation and communication to achieve the scope, on time and on budget.

Operating: We optimize performance improvements through change management, operational measurement and governance advice, to measure the realization of the business initiative.

“Social Media is here and companies are losing control of their messages and the ability to effectively manage a Social Media strategy,” says Arthur Pidgeon, Co-Founder of Negenit. “Companies need to be able reach out to their customers and more importantly they need to show they are listening and can respond. It’s not just the marketing department any more, it’s the entire company and the ability of all business functions to work together efficiently.” Pidgeon, further states, “The rules have changed and customers today have many different ways to learn about your organization. An effective Social Media Marketing program is about planning and managing, people, process technology and risk in order to increase exposure and enhance the customer experience.”

Negenit’s SMM service is built on a proven methodology utilizing industry best practices complemented by experienced leaders who understand the interrelationships between all business functions. Negenit’s SMM gives executives the plan, direction and governance needed to deliver on the anticipated results for the implementation and ongoing management of a Social Media Strategy.

“The way customers look at products and services today, is very different. Customers leverage technology to learn about a company’s offerings and will seek advice through their social network first before making a purchasing decision,” says Brian Elliot, VP of Sales at Negenit. “Our new SMM service will give companies the insight and direction they will need to take full advantage of the power of Social Media, not only to maintain control but also to drive sales and position them as market leaders.”

Negenit provides consulting and advisory services that help our clients drive and enhance their value by delivering Business Transformation and Optimization services. Negenit’s clients embrace the realization that organizational or technical change can be achieved in a controlled, low risk manner. Negenit has developed an excellent reputation for clearly defining the requirements, designing the solution and showing how it can be accomplished. We then provide ongoing resources to ensure expectations are continuously aligned, monitored and measured. Our clients span many industries including Government, Insurance, Banking, Manufacturing, Education, Retail and Healthcare. Our clients are organizations who have enhanced their sales, marketing, business operations, and IT to be become efficient and competitive in their respective markets.

Negenit Corp
6021 Yonge Street
Toronto, ON
M2M 3W2

Frank Smith
416-421-2017
pr@negenit.com

This release was published on openPR.