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Optimus Holds Fast Track Workshop For Avaya

04-27-2010 09:27 AM CET | IT, New Media & Software

Press release from: Optimus Technology & Telecommunications

/ PR Agency: OAK Consulting FZC
The participants at the Optimus Workshop

The participants at the Optimus Workshop

Optimus launches a three-day fast track workshop on Avaya to enable partners to achieve their APSS certification.

Dubai, UAE, April 23, 2010: Optimus Technology and Telecommunications, a leading regional Value Added Distributor (VAD) of IT and telecommunications products, today announced that its recently held workshop, ‘Fast Track For Avaya’, was a success. The workshop, which has held in Dubai from April 18-20, 2010, saw the attendees receive the Avaya Professional Sales Specialist (APSS) certification at the end of the three-day workshop.

The ‘Fast Track For Avaya’ workshop, conducted by Optimus’ Business Partner Enablement team, was a training programme, which provided participants in-depth insight into Avaya’s product range and enhanced their abilities to create basic solution designs. Optimus also held the Avaya Professional Sales Specialist (APSS) examination at the end of the workshop for participants to qualify for the APSS certification, which is a mandatory requirement for Avaya partners.

Speaking on the event, Mr. Nehul Goradia, Manager – Channel & Partner Enablement, Optimus Technology and Telecommunications said, “We are happy we were able to conduct such an intensive training workshop for our Avaya partners. When we announced this event, we received tremendous response from our partners and were not able to accommodate every request since the seats were limited. The participants were trained by experts on Avaya’s product range, sales, design and support and received the APSS certification. Looking at the success of this event, we are planning to hold more such workshops across the region to accommodate our partners from other countries as well.”

Optimus is a multinational VAD serving solution integrators, solution providers and the value-added partner community. The company offers its channel partners across the Middle East, North Africa and Pakistan a single window solution for a wide spectrum of products catering to their entire technology and telecom needs.

Optimus is the only distributor in the MENA region to offer its channel partners a wide range of value added services and support with local stocking options. The Distributor recently enhanced its logistics capability and support to its partners in Egypt, Qatar and Pakistan by maintaining local stocks for some of its products including Avaya, enabling the company to respond faster to their partners’ requirements and enhance service deliveries to customers.

About Optimus Technology & Telecommunications:

Optimus is a channel development and distribution company that helps leading technology and telecom vendors to develop and create business revenue streams in the Middle East, North Africa and South Asia Regions.

Headquartered in the strategic business hub of Jebel Ali Freezone, Dubai, Optimus is able to provide its vendors and channel partners the most efficient presales, sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products.

For further information, please visit

Contact Details:
Rhommel David
POST BOX 262934
LB 181806, JEBEL ALI
TEL.+971 4 8857611, FAX. +971 4 8857612

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