Press release
Interactive Advertising Market by Top Key Participant Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency
Interactive advertising
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.
In 2017, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2018-2025.
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The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.
Top Manufacturers: Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising
Market segment by Type, the product can be split into
• Online Interactive Advertising
• Offline Interactive Advertising
Market segment by Application, split into
• Retail and Consumer Goods
• BFSI
• IT & Telecommunication
• Media and Entertainment
• Travel
• Transportation
• Supply Chain and Logistics
• Healthcare
• Energy & Power and Utilities
• Education and Government
Market segment by Regions/Countries, this report covers
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America
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The study objectives of this report are:
• To analyze global Interactive Advertising status, future forecast, growth opportunity, key market and key players.
• To present the Interactive Advertising development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Interactive Advertising are as follows:
• History Year: 2013-2017
• Base Year: 2017
• Estimated Year: 2018
• Forecast Year 2018 to 2025
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Interactive Advertising Market Size Growth Rate by Type (2013-2025)
1.4.2 Online Interactive Advertising
1.4.3 Offline Interactive Advertising
1.5 Market by Application
1.5.1 Global Interactive Advertising Market Share by Application (2013-2025)
1.5.2 Retail and Consumer Goods
1.5.3 BFSI
1.5.4 IT & Telecommunication
1.5.5 Media and Entertainment
1.5.6 Travel
1.5.7 Transportation
1.5.8 Supply Chain and Logistics
1.5.9 Healthcare
1.5.10 Energy & Power and Utilities
1.5.11 Education and Government
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Interactive Advertising Market Size
2.2 Interactive Advertising Growth Trends by Regions
2.2.1 Interactive Advertising Market Size by Regions (2013-2025)
2.2.2 Interactive Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Interactive Advertising Market Size by Manufacturers
3.1.1 Global Interactive Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global Interactive Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Interactive Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Interactive Advertising Key Players Head office and Area Served
3.3 Key Players Interactive Advertising Product/Solution/Service
3.4 Date of Enter into Interactive Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans
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